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Why Job Seekers Should Get on Board the Social Media Train

SocialNetworkingIf you are a job seeker who has been avoiding the social media recruiting train, it’s time to get on board. That’s because more and more recruiters are riding that train and will continue to do so in future. According to a recent survey from Jobvite, 94% of the 1,600 recruiters they interviewed either use or plan to use social media in their recruitment efforts. If that’s the case, wouldn’t be a good idea for job seekers to get on board and be found?

Key Findings from the Survey 

  • 94% of recruiters use or plan to use social media in their recruitment efforts.
  • 78% of recruiters have made  a hire through social media. Of this number, 92% hired through LinkedIn.
  • 42% of recruiters have reconsidered a candidate positively or negatively, based on what they saw after viewing their profile.
  • Social profiles give  recruiters more  confidence in a  candidate’s  professional  and cultural fit.
  • Social recruiting generates strong ROI,  both in dollars and candidate quality.

LinkedIn Dominates 

While these recruiters are using multiple channels to find top candidates, LinkedIn remains the dominant channel according to the report:

  • 96% use LinkedIn to search for candidates
  • 94% use it to contact candidates
  • 93% use it to keep tabs on candidates
  • 92% use it to vet candidates, and
  • 91% use it to post jobs.

Facebook and Twitter round off the top three channels of choice for recruiters at 65% and 55%, respectively.

What Recruiters Look for on Social Profiles

Recruiters not only look for professional experience on a candidate’s social profile, but also for length of tenure, hard skills, industry-related conversations (via blog posts for e.g.), and cultural fit. Sixty-five percent of the recruiters view volunteering and donations to charity as a plus for candidates. The report also shows that when a candidate has a strong social profile, it gives recruiters more confidence about their professionalism and potential as a good cultural fit.

Social Recruiting Generates Strong ROI 

Some recruiters have found that companies that have implemented a social recruiting strategy, have seen a positive impact on the companies’ ROI. For example, they have seen a 33% jump in the time it takes to hire a candidate, a 49% increase in the quantity and quality of candidates, and the quantity and quality of employee referrals have jumped 43%.

These recruiters have said what many people already know: that the best-quality candidates come through referrals from employees’ networks. As a result, 68% of the companies interviewed offer referral compensation to gain a competitive advantage.

Based on the survey, it is even more important for job seekers to become more strategic and develop and nurture relationships with people within the companies they are targetting. Are you ready to ride the social media recruiting train?

Grab a copy of the report here: 2013 JobVite Social Recruiting Survey