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Is Your Resume Telling Your Story?

This is your Monday Morning Rx…a weekly does of career inspiration (or humour)!

Is your resume telling your story

Once upon a time there was a resume that thought it was the best resume in town. It had an Objective that focused on what it wanted from the employer; followed by a series of job description statements and ended with References Available on Request. The resume looked at itself in the mirror and was quite pleased with its appearance.

Off to the job boards it went – Workopolis, Monster, Indeed, Eluta – where it applied for all the jobs that were available, whether it met the qualifications or not. It was so busy applying that it forgot to customize itself for each position. This resume then to sat and waited…and waited… for calls! It started thinking, “I have sent out so many resumes, why am I not being called for interviews?”

After a frustrating few weeks, it found the courage to call one of the employers. It was told that they received the resume but it was tossed into “File 13”. “What is File 13?” the resume asked. “The garbage bin”, the employer answered. “You did not include any achievement stories, neither did you demonstrate how the company would benefit from what you had to offer.”

As you can imagine, that was not a happy-ever-after story for this resume. It had to go back to the writing board to think of strategies to create an effective resume. Luckily it found a blog post on 5 Ways to Get Your Resume Ready for Prime Time.

Moral of the story… A resume that dresses itself up with a ‘me-focussed’ Objective; a laundry list of job descriptive statements instead of success stories, and a meaningless References Available on Request declaration, will never tell a convincing story or open doors.

While I can’t lay claim to the resume acronym below, it clearly illustrates that to capture an employer’s attention, a storytelling resume must contain:

Relevant

Experiences and

Skills, which are

Understood and

Measured by

Employers

What about your resume? Is it telling a compelling story? If not, it’s time to seek help.

Hope you received some resume inspiration from today’s dose of Monday Morning Rx.

How a Patchwork Quilt Résumé Could Damage Your Brand

Wikipedia’s Definition of a patchwork quilt: a quilt in which the top layer consists of pieces of fabric sewn together to form a design.

By my own definition, a patchwork quilt résumé is one that is made up of phrases and sentences copied from other people’s career documents (résumé, cover letter, bio, or LinkedIn Profile), and presented as one’s own.

Recently, there was an intense discussion on the forum of one of my professional associations about someone who had copied blocks of a sample résumé to create her own then contacted one member to spruce it up for her. While scrutinizing the document, the member realized the contents didn’t gel, so she did a Google search. It turned out the sample résumé was crafted by another member of this same association and posted in an article on AOL.

I have had my share of people sending me résumés made up of bits and pieces of other people’s résumés, and sometimes cover letters. In one case, it was the summary from one of my own creations. As I started reading the résumé, I thought the wording sounded familiar. On checking, I realized it was one I had written for another client. This new client told me someone had helped him out for free but he wasn’t having much success with it.

When information is copied from someone else’s résumé, it is very easy to spot the patchwork quilt design. The information is incoherent; statements are generic and some phrases just do not match the person’s experience or background. Actions like these only serve to damage one’s brand, and elicit accusations of plagiarism, copyright infringements, and ethics. Moreover, if such a résumé lands on the desk of a discerning hiring manager, such a candidate’s credibility will come into question, and he or she will most likely not be called for an interview.

Here are the facts:

  • Your résumé is a branding tool that tells YOUR story, not someone else’s, and shows the face YOU want employers to see.
  • You are unique! There is no one else like you, with the same experience, accomplishments and work ethic. Your co-worker may have the same job description and may do the same work like you, but he or she is not your clone. You must differentiate yourself.
  • Your aim is to create a résumé that captures your unique talents, accomplishments and experience; not one that looks like a patchwork quilt, or one that gives the impression you have a Jekyll and Hyde personality.

Here’s what you can do:

  • Instead of scouring the Internet for sample résumés to build your own, take a look at your job description and ask yourself “What have I done with the job they asked me to do? How is the company better off since I joined?”
  • Read each job description statement and apply the ‘so what’ factor to each. For example, if one of your responsibilities is to “monitor and analyze sales promotion results...” Ask yourself, “So what? What did I do? What happened?”
  • Review your last two performance appraisals and look for the nuggets of your contributions from projects you worked on, objectives met and targets exceeded.
  • Start building a résumé that tells YOUR story. Make sure each statement addresses your value proposition, and answers the employer’s question “Why should we hire you?” If you are unable to create your own résumé, find someone whom you trust; has credentials and know what they are doing.

Don’t damage your brand with a patchwork quilt résumé. Learn to tell your own story and get hired!