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Google+…What is This?

Two weeks ago I had the pleasure of speaking with 30+ Internationally Trained Engineers at Humber College about marketing themselves to employers. After I had touched briefly on the Big 3 social networking platforms – LinkedIn, Twitter and Facebook – I introduced Google+. “Google what?” they asked. If you haven’t heard of it yet, Google+ is the new kid on the social networking block that arrived on the scene in June. Think of it as a blend of LinkedIn, Facebook and Twitter.

Now, you may already be suffering from social media fatigue and do not want to hear about another one. However, Google+ is worth exploring. Why? Recruiters and hiring managers are there. Some are already using the Hangout feature to conduct interviews and meetings. Career coaches, resume writers, HR and public relations professionals, and marketing and communication experts are using this same feature to network with each other.

If you are an early adopter, you have a chance to follow these professionals and get to know who the other players in their circles are, who they are connected to and who are connected to them. You will have an opportunity to network with other users who, as they get to know you, may be able to help you in your job search or career transition. Remember, networking is key!

Speaking of early adopters, blogger/author/speaker, Chris Brogan is writing a book on Google+. Imagine that, and the platform is not yet 3 months old. As a job seeker or career changer, you need to be acquainted with all these social networking tools, and they are basically free. Explore and see which one aligns best with your interest and goals, then dive in. As the saying goes, “The early bird catches the worm.” You need to be leading the pack ahead of your competitors.

Years ago when blogs weren’t that fashionable, I suggested to a colleague that she creates a blog to showcase her expertise and distinguish herself as a communications specialist. Of course, it was the intent that someone would notice her extraordinary writing capabilities and contact her. She told me that blogging was a fad that would soon wane! Well, the would-be fad is now main stream.

Don’t get left behind. You already know how difficult it is to find job opportunities through traditional means. The use of social media in your job search is critical. Whether or not you jump on the Google+ bandwagon, you owe it to yourself to find out what it’s all about. Here  is a link that explains the basics of Google+:  Introduction to Google+. Once you have reviewed it, post a comment to tell me your thoughts.

At the moment, you can only join Google+ by invitation, and I have been allotted 150 invitations.  If you would like to test-drive it, send me an email with ‘Google+’ in the subject line and I will send you an invitation. View my profile-in-the-making at http://gplus.to/careertips2go. Remember, like Facebook, Twitter and LinkedIn, Google+ is F.R.E.E.

If Facebook Were a Country…

Whether you are a job seeker, you are in a career transition or you are an entrepreneur, it’s impossible to ignore social media these days. Career and business opportunities are aplenty via Facebook, LinkedIn, YouTube and Twitter, but are you taking advantage of them? If you are not already convinced, read the following stats taken from an email from John Assaraf, of OneCoach:

Did you know that…

  • If Facebook were a country, it would be third-largest in the world, and growing faster than #1 and #2 combined?
  • YouTube is the 2nd largest search engine in the world. Every minute, 24 hours of video is uploaded to it.
  • LinkedIn is the largest network of business professionals in the world, with over 70 million users in 200 countries. 12 million of them visit daily, and a new one joins every second.
  • Millennials now outnumber Baby Boomers. 96% of them have joined a social network.
  • 78% of consumers trust peer recommendations about products. Only 14% trust ads.
  • 93% of all business buyers believe all companies should be on social media platforms.

Although these questions were geared to business owners, it applies equally to job seekers and those in a career transition.  Arm yourself with the tools of the social media revolution. Test the waters and swim in the one that appeals to you. Do something, will you?