Today’s post is about recognizing your value and asking for what you want, whether you are a man or woman!

Over the past several months I have become a fan of Morning Joe on MSNBC, with Mika Brzezinski, Joe Scarborough and Willie Geist. After watching Mika interview some of the women profiled in her book “Knowing Your VALUE – Women, Money, and Getting What You’re Worth”, I decided to buy a copy. It’s an excellent read. She talks about how difficult it is for women to ask for what they want, especially asking for a raise or a promotion. While men are comfortable promoting themselves, and almost demanding what they want, women prefer to work, work, work hoping the boss will take notice.

While reading the book, I was struck by a couple of quotes from Valerie Jarrett, President Obama’s senior advisor.

“I felt like if I was deserving, then my boss should recognize that I was deserving.”

After one of her mentors said to her, “You can’t sit around waiting for people to recognize your work, you have to ask for it”, she gathered her courage and went to her then boss.  Soon after that discussion, she got the promotion and the front office she had wanted.

That bold, courageous move prompted Jarret to say, “If you’re not asking for a promotion…you’re not going to get the gold ring”.

See, even high profile people like Valerie Jarrett, Mika Brzezinski and others quoted in the book, found it difficult to ask for what they truly deserved, and when they did, they got what they wanted. You are no different! You are ‘high profile’ in your own right. What is it that you would like to ask for, but are fearful about? Are you afraid to ask for the job during the interview? Are you worried that in the current economy you can’t ask for a raise? Are you waiting on your boss to give you the promotion that you know you deserve? As a small business owner or a coach, do you feel uncomfortable charging the fee you deserve for the services you provide?

Whatever it is, you owe it to yourself to ask for what you want…today! Go ahead, promote yourself, and see what happens!

Have a productive Monday!