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3 B.A.D. Tips to Bolster Your Career Brand

 

Yes, this might sound like an oxymoron, but read on…

Earlier in the year, I had the privilege of speaking to members of CAMP, a networking group for internationally trained communication, advertising and marketing professionals (hence the name CAMP), in Toronto.

The title of the presentation was “You’re BAD!” Of course, it was not an attempt to characterize these individuals as BAD in the literal sense, but to remind them that they were (and are) Bold, Audicious and Dynamic, and that by virtue of the fields within which they work, they are uniquely positioned to be B.A.D. I encouraged them to forget the labels people place on them as ‘lacking Canadian work experience’, and continue believing in themselves, their successes and their dreams.

That message is also relevant to job seekers or anyone going through a career transition. If you are working on your career marketing documents (resume, cover letter, bio, online profile, and portfolio), your brand statement, elevator pitch, or whatever other job search collateral you are creating), you can adopt a B.A.D attitude. If not, you won’t be able to effectively tell your story and get hired. Reinvent yourself, have courage, and dare to do things differently! The job environment is such a competitive one that now is a good time to be BAD!

Below are several variations of the B.A.D. acronym. Choose the one that you think will bolster your career brand and adopt it as your own mantra:

  1. Be Big, Bold & Brilliant: Take that big, bold, brilliant step to get the job or promotion you have always wanted. Don’t let fear or negative comments from others prevent you from going after what you want. Claim your brilliance and allow it to shine through every area of your life.
  2. Be Ambitious, Authentic & Astute: Be ambitious. Don’t settle for anything small. Ambition drives determination, and determination or perseverance allows you to move forward and claim your place at the table. Now it’s time to take a gut check on your Authenticity: Who are you? Are you genuine, or are you wearing a mask? Are you satisfied with ‘Brand You’, and if you are, are you consistently living that brand? Your authentic answers to these questions will help you become the person you were destined to be. Be Astute. Do you have all the smarts required to succeed? If not, are you engaging in developmental activities that will help you acquire these skills?
  3. Be Dynamic, Decisive & Distinct: A Dynamic individual demonstrates confidence. Whether you are networking, interviewing or having a casual conversation, you need to exhibit an aura of confidence. Stop acting like a wimp!  Be Decisive: When you have a serious decision to make, tell yourself firmly that you are going to make it. The famous author, Napoleon Hill, said “Indecision is the seedling of fear.” In all your interactions, you need to position yourself as Decisive; someone who is willing to make a decision even at the risk of being unpopular. Any hesitancy on your part could indicate that you are unsure about yourself. You are Distinct. There is no other person like you. You have been individually picked and handcrafted for a purpose. This mindset allows you to accept the unique person you are and differentiate yourself from everyone else.

After reading all these BAD tips, images of conceit, self-centredness and egotism might be entering your mind, but reject those thoughts. This is not about bragging. It’s about standing up for yourself. Don’t downplay your accomplishments, and pass them off as being “Just a part of the job”, or “It’s no big deal”. This is the time for you to adopt a B.A.D. attitude and learn to market your distinct brand so you won’t miss out on another opportunity. Go ahead and be B.A.D.!

You can click on the photograph above to watch a 5-minute video with snippets from my presentation to CAMP. It’s from Rogers TV, so expect to see a 30-second commercial before the real piece. Watch it and let me know your thoughts!

 

Embarrassing Moments at Work: Offer Letter Sent to the Wrong Candidate

OfficeTeam recently conducted a survey asking executives to recount their most embarrassing moments. One fell asleep while interviewing a candidate, another sent the offer letter to the wrong candidate, and yet another answered the phone using the wrong company name. One even went to work with two different shoes on. I can relate to that as it happened to me years ago one dark winter morning.

These moments can happen to just about anyone, and while the executive may be forgiven, as a candidate vying for that coveted position, you might not be so fortunate. That embarrassing mistake could cost you the job of your dreams.

Here are four tips from OfficeTeam to help you rebound from embarrassing mishaps:

1. Remain calm. It’s easy to lose your nerves after a slipup, but try to keep your composure. Take a deep breath and collect yourself.

2. Own up. Acknowledging a blunder before someone else does can alleviate any awkward tension that may arise. If appropriate, address the situation in a humorous way to make everyone feel more at ease.

3. Make amends. If your accident affected another person, immediately apologize and take steps to ensure a similar mistake does not happen again.

4. Move on. Rather than dwell on a misstep, focus on getting back on track. The faster you recover, the less memorable the incident will be.

What has been an embarrassing moment for you? Share it here.

*Post courtesy of OfficeTeam