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Social Media: The New Job Search Frontier

Recently I did some presentations and a webinar on social media for my clients and a couple of community organizations, including the Kiwanis Club of Brampton.  These presentations offered simple strategies to build a LinkedIn Profile, how job seekers can use social media to market themselves to employers, and how professionals and entrepreneurs can benefit from having an online presence.

Many people are nervous at the mere mention of social media. They are afraid people might misuse their information; they want to guard their privacy, or they are just plain overwhelmed with so many of these tools from which to choose. One webinar participant wrote me to say, “I am scared of a free service that takes my data to make money and promises not to share my information.” She then asked if I thought she was paranoid. Privacy is a legitimate concern, of course, especially since we know, or have heard of many online horror stories, but one does not have to become paranoid.

At one point, I was hesitant to use Facebook, for example. Although I have had an account since 2008, I did not start actively using it until 2010, when I began to see additional benefits other than getting updates from my nieces and nephews. So, social media is scary, and it might look like a time-waster sometimes, but is that enough not to test the waters? From a job seeker’s perspective, is it worth missing out on potential job opportunities, or connecting with a couple of influential decision makers? Wouldn’t it be nice to address someone by name at one of your target companies instead of “Dear Sir/Madam”?

There are many advantages to using social media. During a LinkedIn conference in Toronto last week, the keynoter said, “If you have hired more than 10 people through LinkedIn, stand.” Over 600 HR professionals and recruiters stood up. In other sessions, presenters spoke about how companies can build their employer brands on LinkedIn by reaching out and engaging potential employees through Career Hub Pages and Groups. The overall message from my perspective as a career coach is that job seekers need a LinkedIn presence, for starters.

I also learned that Canada is the 5th largest country on LinkedIn, and that IBM is one of the most active companies on LinkedIn, with over 280,000 employees and 650,000 followers. Want to join IBM? There are lots of people with whom you could connect!

Here’s a summary of some major social media tools:

  • LinkedIn – known as the number one social media tool for business, it has over 150 million members. Not only can profiles be created, but resumes can be uploaded, and by following Company Pages, one is able to keep track of new hires, promotions and the overall health of specific companies.
  • Twitter – a free micro-blogging platform that sends short messages using 140 characters. Recruiters, employers and HR professionals are quite active on Twitter and quite often use it to announce  job vacancies.
  • Facebook – permits businesses to establish a presence and allows people to “Like” and follow those businesses.
  • Pinterest – a content sharing service that allows members to “pin” images, videos and other objects to pinboards. At first glance, one may wonder how effective this is as a job search tool, and the jury is still out on this. However, if you are the creative/artistic type, you can certainly market yourself or your business with it, so, join Pinterest and ‘get ‘Pinspired’!
  •  Google+ – another content sharing service, with an added feature called ‘Hangouts’. It’s a new video service where one can hold meetings, arrange study sessions, family meetings, or social gatherings with up to 10 people. Some companies have already started to conduct interviews with Hangouts.
  • About.me – serves like a parking garage for your online presence. It is a personal page that points people to everything you do around the web. It can be useful as a link in an email instead of uploading your resume and your other documents.

I believe the new job search or business frontier is through social media, and job seekers and entrepreneurs need to leverage its use. None of us can afford to be left out, especially as online interactions are becoming as meaningful as in real life. Does this mean social media is the ‘be all’ of your job search or business? No! What it does is help you build relationships, engage in conversations, and demonstrate your expertise. This will (over time), lead to opportunities, value and profitability.

Still scared? It’s time to jump on the social media bandwagon. Experiment and see which ones resonate with you, because these tools have become major players in how we conduct a job search, how and where we do business, what we purchase, and who we connect with.

Comment below and let me know your thoughts.

“Read an E-Book Week” is March 4-10, 2012!

Don’t be surprised if from March 4-10, 2012, you see ebook authors offering their books at steep discounts, or for free. You see, March 4, is Read an E-Book Week, a practice that’s been going on for several years. The Canadian Parliament took it a step further by declaring during its 41st sitting in November 2011, that March is Read an E-Book Month. We have Canadian author, Rita Toews, to thank for that. Toews is an award-winning author and founder of E-Book Week.

If you are an author of an ebook, or you have converted your Pbook (printed version) to an ebook, you might want to participate in Read an E-book Week. Additional information can be found on E-Book Week and Smashwords. As a participating author, I am pleased to announce that No Canadian Experience, Eh?  is being offered for $10.97 from March 4-10, 2012. That’s almost a 50% savings!

No Canadian Experience, Eh?, was a ‘first-of-its-kind’ career guide (when the first edition was published in 2007), that addressed the challenges that new Canadians face during their job search. It covers not only job search basics such as resume and cover letter development; preparing for and mastering the interview; building professional networks, and accessing the hidden job market, but includes advice and strategies from top career experts on social media, personal branding, onboarding, green careers, leadership, stress management, career assessments, self-employment, consulting and time management. It also contains advice and tips from recruiters and human resources professionals who understand what employers look for in potential employees.

Make sure to click on the image below to grab your copy, at almost 50% off, before midnight on March 10, 2012.

If you would like to have access to these proven job search and career strategies contributed by 16 career experts, and condensed into this guide, then don’t miss this opportunity! Grab your copy here: Read an eBook Week!

Happy reading, and spread the word about Read an E-Book Week. Hundreds of authors are participating in a variety of ways. See Smashwords

 

*This offer will not be combined with any other offers.