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What’s all the Hype about Pinterest?

Last year, it was Google+, now it’s Pinterest! Social media is exploding at an alarming pace that it’s becoming quite difficult to keep up. At the same time, as a career coach, I have to know what tools are available so I can guide my job-seeking/career transition clients accordingly.

With that, and as an early adapter, I jumped on the Pinterest bandwagon and requested an invitation. A couple days later my request was granted and I created an account, curated my websites, then decided to explore the tool in more depth. It has visual appeal, for sure, is great for graphic content and creative job seekers could find ways to build their resumes. As a matter of fact, I found one resume I thought was unique and pinned it to my board.  So, since my foray into the tool two weeks ago, here’s what I found:

  • It is a virtual Pinboard that “lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes”, and may I dare say, create somewhat of a resume.
  • It drives more referral traffic than Google Plus, LinkedIn and YouTube combined. Shareaolic Report. If it drives more traffic than LinkedIn, should job seekers be playing in that space?
  • Techcrunch reported that it had 11.7 million unique visitors, faster than any other standalone in history. It was also named by Techcrunch as the fastest startup in 2011. How many of those visitors were recruiters and hiring managers?
  • Their goal is to “connect everyone in the world through the ‘things’ they find interesting.” A bold goal!

In a couple of days I will be speaking to a group of communications, advertising and marketing professionals, and with such a creative bunch, you bet Pinterest will be a part of the discussion!

Can job seekers use this tool to maximize their job search? What are your thoughts?

By the way, if you wish to come along for the ride, you can click here to follow me on Pinterest.

 

Related posts: Can Pinterest Help Your Job Search?.

Google+…What is This?

Two weeks ago I had the pleasure of speaking with 30+ Internationally Trained Engineers at Humber College about marketing themselves to employers. After I had touched briefly on the Big 3 social networking platforms – LinkedIn, Twitter and Facebook – I introduced Google+. “Google what?” they asked. If you haven’t heard of it yet, Google+ is the new kid on the social networking block that arrived on the scene in June. Think of it as a blend of LinkedIn, Facebook and Twitter.

Now, you may already be suffering from social media fatigue and do not want to hear about another one. However, Google+ is worth exploring. Why? Recruiters and hiring managers are there. Some are already using the Hangout feature to conduct interviews and meetings. Career coaches, resume writers, HR and public relations professionals, and marketing and communication experts are using this same feature to network with each other.

If you are an early adopter, you have a chance to follow these professionals and get to know who the other players in their circles are, who they are connected to and who are connected to them. You will have an opportunity to network with other users who, as they get to know you, may be able to help you in your job search or career transition. Remember, networking is key!

Speaking of early adopters, blogger/author/speaker, Chris Brogan is writing a book on Google+. Imagine that, and the platform is not yet 3 months old. As a job seeker or career changer, you need to be acquainted with all these social networking tools, and they are basically free. Explore and see which one aligns best with your interest and goals, then dive in. As the saying goes, “The early bird catches the worm.” You need to be leading the pack ahead of your competitors.

Years ago when blogs weren’t that fashionable, I suggested to a colleague that she creates a blog to showcase her expertise and distinguish herself as a communications specialist. Of course, it was the intent that someone would notice her extraordinary writing capabilities and contact her. She told me that blogging was a fad that would soon wane! Well, the would-be fad is now main stream.

Don’t get left behind. You already know how difficult it is to find job opportunities through traditional means. The use of social media in your job search is critical. Whether or not you jump on the Google+ bandwagon, you owe it to yourself to find out what it’s all about. Here  is a link that explains the basics of Google+:  Introduction to Google+. Once you have reviewed it, post a comment to tell me your thoughts.

At the moment, you can only join Google+ by invitation, and I have been allotted 150 invitations.  If you would like to test-drive it, send me an email with ‘Google+’ in the subject line and I will send you an invitation. View my profile-in-the-making at http://gplus.to/careertips2go. Remember, like Facebook, Twitter and LinkedIn, Google+ is F.R.E.E.