Stuck in a Career Rut? Allow us to point you in the "Wright" Career Direction

How To Secure Your Dream Job

“The most important thing is that you must understand the company you are approaching. Then show them you can marry the organisation with your personal qualities.

“Most companies don’t care about anything except how the interviewee is going to improve the company itself. So tell them: Sell yourself as a package; present yourself as a business proposition. You are delivering a set of expectations related to your education, upbringing, attitude – your brand.

When you are looking for a job, you’re searching for an avenue to show The Ultimate You. Your main selling point should be to show how you will help the organisation reach its goals, while you are reaching your own.

“Also important is how you present yourself. Your appearance must mirror the image of the organisation. Reflect how the head of the organisation presents himself or herself. The CEO is the embodiment of its brand, and you cannot go wrong projecting a similarity. It doesn’t mean you must spend the kind of money that they do on clothing – it is more about attitude and capturing their brand.”

thebe ikalafeng
Brand expert and author

A Personal Branding Summit – November 8, 2007

The concept of personal branding has become popular enough that there will be a “Personal Branding Summit,” to be held on Thursday, November 8, 2007.

If you are in the hunt for a new job, or looking to advance your current career, personal branding is one of the best ways to secure a favorable impression from hiring managers or current bosses. Visit and register to ‘attend’ the summit. Even if you can’t participate, register and the audio link will be sent to you.

Virtual Job Interviews – A Reality!

Do you want to attend your next interview right from the comfort of your home or office? With Second Life, it’s now possible, and some major employers are using this medium to search for employees.

‘Some employers are experimenting with Second Life, the online virtual community owned by San Francisco-based Linden Lab, to screen prospective hires. The program allows job seekers to create a computer-generated image to represent themselves — known as an “avatar” — and communicate with executives of prospective employers as though they were instant-messaging.
A number of big companies put the new medium to a test last month, when recruitment-advertising firm TMP Worldwide Advertising & Communications LLC hosted a virtual job fair with employers such as Hewlett-Packard Co., Microsoft Corp., Verizon Communications Inc. and Sodexho Alliance SA, a food and facilities-management services company. TMP says it will host another virtual job fair in August.”

Read the full article:

Daisy Wright
Career Coach
The Wright Career Solution