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Social Media: The New Job Search Frontier

Recently I did some presentations and a webinar on social media for my clients and a couple of community organizations, including the Kiwanis Club of Brampton.  These presentations offered simple strategies to build a LinkedIn Profile, how job seekers can use social media to market themselves to employers, and how professionals and entrepreneurs can benefit from having an online presence.

Many people are nervous at the mere mention of social media. They are afraid people might misuse their information; they want to guard their privacy, or they are just plain overwhelmed with so many of these tools from which to choose. One webinar participant wrote me to say, “I am scared of a free service that takes my data to make money and promises not to share my information.” She then asked if I thought she was paranoid. Privacy is a legitimate concern, of course, especially since we know, or have heard of many online horror stories, but one does not have to become paranoid.

At one point, I was hesitant to use Facebook, for example. Although I have had an account since 2008, I did not start actively using it until 2010, when I began to see additional benefits other than getting updates from my nieces and nephews. So, social media is scary, and it might look like a time-waster sometimes, but is that enough not to test the waters? From a job seeker’s perspective, is it worth missing out on potential job opportunities, or connecting with a couple of influential decision makers? Wouldn’t it be nice to address someone by name at one of your target companies instead of “Dear Sir/Madam”?

There are many advantages to using social media. During a LinkedIn conference in Toronto last week, the keynoter said, “If you have hired more than 10 people through LinkedIn, stand.” Over 600 HR professionals and recruiters stood up. In other sessions, presenters spoke about how companies can build their employer brands on LinkedIn by reaching out and engaging potential employees through Career Hub Pages and Groups. The overall message from my perspective as a career coach is that job seekers need a LinkedIn presence, for starters.

I also learned that Canada is the 5th largest country on LinkedIn, and that IBM is one of the most active companies on LinkedIn, with over 280,000 employees and 650,000 followers. Want to join IBM? There are lots of people with whom you could connect!

Here’s a summary of some major social media tools:

  • LinkedIn – known as the number one social media tool for business, it has over 150 million members. Not only can profiles be created, but resumes can be uploaded, and by following Company Pages, one is able to keep track of new hires, promotions and the overall health of specific companies.
  • Twitter – a free micro-blogging platform that sends short messages using 140 characters. Recruiters, employers and HR professionals are quite active on Twitter and quite often use it to announce  job vacancies.
  • Facebook – permits businesses to establish a presence and allows people to “Like” and follow those businesses.
  • Pinterest – a content sharing service that allows members to “pin” images, videos and other objects to pinboards. At first glance, one may wonder how effective this is as a job search tool, and the jury is still out on this. However, if you are the creative/artistic type, you can certainly market yourself or your business with it, so, join Pinterest and ‘get ‘Pinspired’!
  •  Google+ – another content sharing service, with an added feature called ‘Hangouts’. It’s a new video service where one can hold meetings, arrange study sessions, family meetings, or social gatherings with up to 10 people. Some companies have already started to conduct interviews with Hangouts.
  • About.me – serves like a parking garage for your online presence. It is a personal page that points people to everything you do around the web. It can be useful as a link in an email instead of uploading your resume and your other documents.

I believe the new job search or business frontier is through social media, and job seekers and entrepreneurs need to leverage its use. None of us can afford to be left out, especially as online interactions are becoming as meaningful as in real life. Does this mean social media is the ‘be all’ of your job search or business? No! What it does is help you build relationships, engage in conversations, and demonstrate your expertise. This will (over time), lead to opportunities, value and profitability.

Still scared? It’s time to jump on the social media bandwagon. Experiment and see which ones resonate with you, because these tools have become major players in how we conduct a job search, how and where we do business, what we purchase, and who we connect with.

Comment below and let me know your thoughts.

Job Hunting Guide for Canadian Newcomers Goes Digital

Brampton, ON, February 20, 2012. The second edition of No Canadian Experience, Eh? A Career Success Guide for New Immigrants is now available as an ebook and in digital formats such as Kindle, Nook, Kobo and iPad. Career Coach and Author, Daisy Wright, who first published the hard copy version in 2007, said, “It is common for me to field enquiries about the book from professionals around the world who are planning to move to Canada and want to make sure they understand how to conduct an effective job search campaign on arrival in Canada”.

While the book addresses job search basics such as résumé and cover letter design, and how to prepare and master the interview, ways to build professional networks, and secrets to access the hidden job market, this edition includes contributions from 16 top career experts.

“The job search process has changed significantly since 2007, and it was important to give newcomers up-to-date tools and information that will help them compete with other job seekers in the crowded marketplace”, said Wright.

Wright says that while settling successfully in a new country is not an easy task, it is achievable if one adopts a success mindset and perseveres. “I hope that readers will recognize, and be inspired by, the consistent theme throughout the book – that perseverance and the application of various job search strategies can, in the end, provide the desired results and minimize the trauma often associated with settlement.”

The ebook can be ordered directly from the book’s website at No Canadian Experience, Smashwords, and Amazon. The regular hard copy can be ordered from Career/Life Skills Resources in Concord, Ontario as well as from CreateSpace, a division of Amazon.com. In a few months it will be available from Chapters-Indigo and Amazon.ca.

The Wright Career Solution is a full service career coaching firm providing job search strategies to individuals who are ready to move their careers forward.

– END –

 

CONTACT:  Daisy Wright
The Wright Career Solution
Phone: (647) 930-4763
E-mail Address: daisy[at]thewrightcareer.com
Websites:  www.nceinstitute.com  & www.thewrightcareer.com

 

5 Questions a Candidate Should Ask in an Interview

Are you one of those candidates whose eyes turn to the ceiling, or who say “No” when asked if you have any questions? As a job seeker, professional or senior executive, you are smarter than that. You have already researched the company and have a list of questions to ask. After all, the interviewer(s) may have been so busy taking notes that they missed some of your key points, and you welcome another opportunity to emphasize those points.

One way of making sure that your key points were not missed and that you have demonstrated your value in the interview, is to be ready for this inevitable question – “Do you have any questions?” Here are some questions to ask:

What do you see as the priorities for this job in the first three months?

Their answer will give you more clarity and allow you to zero in on how your background closely matches those priorities.

Is there anything you’d like me to explain in more detail?

This question gives you a chance to delve deeper into your successes and illustrate your ability to exceed their expectations.

Do you have any doubts about my ability to do this job?

You may or may not get an answer to this question but if you do, it will help you to address any weaknesses or shortcomings they may have picked up during the interview.

Why did this vacancy occur?

You will want to know if it’s a newly-created position; if the person was let go, or if it’s a hot seat where no one stays for too long.

If I am the successful candidate, which duties would you like me to accomplish first?

This will go to the heart of where they are hurting, and you will have to be prepared to focus your energies in those areas first.

Since you are also interviewing the company, the responses to these questions will also help you determine if the company will be a good fit for you. Go ahead and boldly ask those questions. It’s another opportunity to tell your stories and get hired!

 

Image: Courtesy of Lifehack.org

A Picture Says a Thousand Words!

Who says a blog post has to be an article?

While reviewing my Google+ status yesterday I saw where several people had added me to their circles. Among them was +Prabh Singh from Vancouver, Canada. As I read his posts, I came upon a link he used to create a Word Cloud, and since I tend to be an early adapter, I jumped on the bandwagon, experimented with it, and created a cloud from my blog. The above image is the result of this experiment.

Is this a tool that a job seeker would find useful? Why or why not?

Here’s the link courtesy of the developer @Timdream:  HTML5 Word Cloud

 

Woman Honoured By Alma Mater

Daisy Wright (third from right), a Brampton businesswoman, was recognized with the 2011 Alumni of Distinction award from Conestoga College.

Wright, the founder and chief career strategist at The Wright Career Solution, a career transition firm that helps individuals find jobs and an author, was among eight Conestoga College alumni honoured.

The award is the college’s highest recognition of outstanding graduates who have achieved great success in their careers and made significant contribution to society.

Read full Press Release here:  Brampton Woman Honoured

How to Clue into a Company’s Corporate Culture

While companies put on their best face and say all the right words when trying to lure talented candidates, candidates need to be their own detectives and conduct due diligence to find out if the culture or the face of the company aligns with their values.  Fast Company gives some advice on how to clue in to a Company’s Corporate Culture and save yourself from headaches.

  • Go beyond the company’s website in your research, and perform a Google search. Also look for them or their employees on LinkedIn and Twitter.
  • Instead of focusing on the job title, the salary and that corner office you hope to occupy, take a step back and pay attention to the small things.
  • Arrive 20 minutes early for the interview so you can see the happenings. Listen carefully to what employees are saying to each other; pay attention to their mode of dress and how they treat each other.
  • Take a mental snapshot of your new boss’s office to see what’s important to him or her. Too many pictures of politicians when you are not the least bit interested in politics could be a sign.
  • If you need specific answers to a burning question, ask your prospective boss to tell you a story, much like a behaviour-based interview. “Tell me a time when…. “. This could be quite revealing.
  • After leaving an interview, sit down and make a list of everything you learned, and flag anything that is of concern to you. If something is bugging you, seek clarification before you accept the job.
  • If you are close to accepting the job offer, but still have questions, arrange an informal meeting with the new boss over coffee or lunch. Size up how he or she interacts with others. That will give you a good clue as to what to expect.

What are your thoughts? Add your own comment below.

Source: Fast Company

Image courtesy of Jaunehibisbus

 

Monday Rx: Thank a Co-Worker Today!

This coming Thursday, November 24, is the US Thanksgiving, and the Black Friday TV ads are already reaching me from across the border. After all, I am just a mere 90 minutes away from Buffalo. But, because of the prevalence of these ads, a debate has begun between my brain and my pocket. Should I head across the border on Friday? Right now, I don’t know which one will win the debate by the end of the week.

OK, so what does this have to do with my topic? Well, it’s so easy to get wrapped up into the commercial aspect of the Holiday; so much that we forget the real reason for the season. It’s all about gratitude – being thankful for what we have; being appreciative for family, friends and coworkers, and being open to share.  And talking about coworkers, when last have you thanked one of them for ‘just being there’?

According to Jon Gordon, author of the Energy Bus, “the number one reason why people leave their jobs is because they don’t feel appreciated. A simple thank you and a show of appreciation could make all the difference.”  Can you imagine that a simple ‘thank you’ could determine whether a co-worker stays or leaves? Yes, two small, but very powerful words could make a difference.

Wherever you are today, whether or not you are celebrating the official US Thanksgiving, find a co-worker and tell him or her how much you appreciate them. It could make their day, and yours too!

To your success,

 

 

 

PS: Every Monday, I take off my career coaching and resume writing hat and write a ‘Monday Rx’ post to stave off the Monday blues from which some of us suffer. Why not add your email address in the box on the top right of this page to receive each post? And, while you are at it, ask a friend or coworker to add their email address as well. I appreciate that. Thank You!

 

Monday Rx: Unemployed & Down in the Dumps? Try Freelancing

Another Monday has come around and you are still unemployed and down in the dumps, right? Why not pick yourself up and ask yourself, or someone else, the following questions:

  • What is it that I am pretty good at?
  • What am I known for?
  • Why is that some people come to me (instead of someone else) when they need to solve a particular problem?

Your answer could help you pinpoint skills you didn’t realize you have, or skills you have been taking for granted. With this awareness, it is possible for you to parlay your skills, (meaning “to make good use of an asset or advantage to obtain success”), and earn some legal money ‘on the side’. You could be selling your expertise – the skills you are good at – on several online marketplaces. Freelance websites like oDesk, Guru, Elance, and Freelanceswitch allow you to register and offer your services on a freelance basis.

Then, there is Fiverr, a site that builds itself as “The place where people share things they are willing to do for $5”, and Goferr, offering similar services or products, but for $25. These sites are not for everyone, and mentioning them here, do not constitute an endorsement or an affiliation of any kind. However, they may be worth your while to explore to see if you could earn some legal interim cash while you continue your job search. If you do decide to register with any of these sites, be cautious and pay special attention to their Terms of Service.

So, instead of holding a pity party today, explore the sites and see what happens!

To your success,

 

 

Need résumé, interview coaching or career advice? Contact me at info[at]thewrightcareer.com or 647-930-4763.  You can also visit www.thewrightcareer.com.

Monday Rx: Surround Yourself With ‘Possibility Thinkers’

Happy Monday!

What does Monday Rx have to do with your career or job search? Everything! In the midst of a job search or career transition it’s easy to become discouraged. The purpose of the Monday Rx is to lift your spirits, so take a respite from whatever you are doing and savour these words!

Henry Emerson Fosdick said, “Have the daring to accept yourself as a bundle of possibilities and undertake the game of making the most of your best.”

Today, surround yourself with ‘possibility thinkers’:

  • Those who believe in your dreams;
  • Those who will motivate and inspire you to stretch beyond your comfort zone;
  • Those who will help you reach your goal.

Look around for ‘possibility thinkers’ within and outside your network. You will need them in your corner when the going gets rough.

To your success,

Image: Attributed to Kelly Rae Roberts Wall Art

Napoleon Hill – The Great Résumé Writer

Famed author, Napoleon Hill is best known for his extraordinary book, Think and Grow Rich, but did you know he was also a professional résumé writer? I made the discovery recently as I was leafing through his famous book for the umpteenth time! But, instead of calling the document a résumé or CV, he termed it a “Brief”.

So confident was he about his ability and the effectiveness of his ‘brief’, that he unequivocally stated, “The information described here is the net result of many years of experience during which thousands of men and women were helped to market their services effectively. It can, therefore, be relied upon as sound and practical.” Wow! How bold, Mr. Hill!

For those who believe they can prepare their résumés in a hurry, or that it doesn’t take much effort to develop an effective résumé, or it’s just a typing job, read Mr. Hill’s thoughts on that:

“This brief should be prepared as carefully as a lawyer would prepare the brief of a case to be tried in court. Unless the applicant is experienced in the preparation of such briefs, an expert should be consulted, and his services enlisted for this purpose. Successful merchants employ men and women who understand the art and the psychology of advertising to present the merits of their merchandise. One who has personal services for sale should do the same.”

Mr. Hill implied here that if one does not have the experience in preparing their own ‘briefs’, “an expert should be consulted and his services enlisted for this purpose.”  “Hello dear reader, are you still with me?”

While career coaches and professional résumé writers prefer to use the top third of the résumé – referred to as ‘prime real estate’ – to summarize the client’s brand and personal statements which capture attention, we might cut Mr. Hill some slack for starting the ‘brief’ with Education, as in:

“State briefly, but definitely, what schooling you have had, and in what subjects you specialized in school, giving the reasons for that specialization.”

That was what was common in his day.

He then continued: “If you have had experience in connection with positions similar to the one you seek, describe it fully, [and] state names and addresses of former employers. Be sure to bring out clearly any special experience you may have had which would equip you to fill the position you seek.”

This statement is significant. He implies here that it is not necessary to include all one’s experiences, because, in fact, that would take several pages for some of us. We should dissect the job posting then select and use only the experiences that relate to the employer’s requirements.

On the subject of references, Mr. Hill said, “Practically every business firm desires to know all about the previous records, antecedents, etc., of prospective employees who seek positions of responsibility. Attach to your brief photostatic copies of letters from:

  • Former employers
  • Teachers under whom you studied
  • Prominent people whose judgement may be relied upon.
  • Photograph of self. Attach to your brief a recent, unmounted photograph of yourself.”

Well, way back in 1937 when the book was written, it was customary to provide all of the above, but these days job seekers are advised to make sure they have their reference list ready, but rather than attaching it to the résumé, they should wait until they are asked for it. Of course, attaching a photograph to one’s résumé is not normally done, but with the availability of social media platforms such as LinkedIn, Facebook, Twitter and Google +, it’s difficult for job seekers to hide. Testimonials and LinkedIn recommendations also play a role in the modern reference process.

Mr. Hill also believed, like career service professionals do, that the résumé should be focused. Too many times I am asked by some job seekers to develop a generic one-size-fits-all résumé. Here’s what Mr. Hill said about this:

“Apply for a specific position. Avoid application for a position without describing EXACTLY what particular position you seek. Never apply for ‘just a position.’ That indicates you lack specialized qualifications. State your qualifications for the particular position for which you apply. Give full details as to the reason you believe you are qualified for the particular position you seek.” 

Mr. Hill also wrote about having a neat and professional résumé. He said, “Remember another thing; neatness in the preparation of your brief will indicate that you are a painstaking person.” One of the unwritten rules of résumé writing is that it must be free from grammar and spelling errors and it must be pleasing to the eye. No different from what Napoleon Hill stated so many years ago.

Finally, and this is where I draw my conclusion that the man was a professional résumé writer. He said, “I have helped to prepare briefs for clients which were so striking and out of the ordinary that they resulted in the employment of the applicant without a personal interview.”

The briefs that he prepared “were so striking and out of the ordinary…” They stood out; they were not created from templates and they were not generic. In other words, they were customized and reflected the job seeker’s personal brand! Résumé writers, career coaches and Napoleon Hill are on the same page when it comes to résumé creation. We painstakingly apply proven strategies that position our clients for job search success!

What are your thoughts? Was Napoleon Hill a professional résumé writer? Have your say.