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Case Study: Interview Coaching Nets Client $20,000 Pay Increase

The above title reads like a headline from your local newspaper, but this is a classic story of what happens when preparation meets opportunity.

Rick is an IT Project Manager, and has been my client for the past three years. He reconnected with me recently for interview coaching as he was pursuing an opportunity through a recruiter. He met with the recruiter and got a clear idea of the challenges his target company was facing. Using that information he developed a strategic plan, prepared a PowerPoint presentation highlighting the challenges and offering solutions, and sent it to the recruiter for review. The recruiter was so impressed with his approach that he asked all shortlisted candidates to prepare a presentation.

By the time Rick came to me for coaching, he had updated the presentation to include matrices and charts, and was confident he knew what the company needed and the value he could offer them. I reviewed the presentation with him, then we focussed on interview questions he would most likely be asked. To cover all bases, we reviewed other questions that could come up based on the problems he identified and the environment in which he was going to work. He left feeling very confident.

At the interview, all eyes were focused on him and the presentation. When the interview ended he was told that he would hear from them by Friday. In less than two hours, and before he got back to his office, they called to offer him the position. Not only did he get the job, but it came with a $20,000 pay increase and an excellent benefit package.

Here are some things that Rick did right:

  • He took his job search very seriously instead of leaving it up to luck.
  • He did not wait until a day or two before his interview to seek coaching. Too many people go to the interview ill-prepared and with high expectation that something miraculous will happen.
  • He researched  the company, found out what problems they faced and offered strategies for solution.
  • He separated himself from his competitors by going the extra mile. He capitalized on his strength and, in so doing, raised the bar by which the other candidates were measured.
  • His expertise and enthusiasm shone during the coaching session and because of that we were confident he would do well at the interview.

Rick’s case is not unusual. More and more hiring managers are asking candidates, particularly those at the managerial and executive levels, to prepare to deliver a 10-15 minute presentation. Rick was not asked to do one, but it gave him an edge, and to a large extent, allowed him to set the agenda and control the interview.

I have coached many individuals to do what Rick did.  In one case, it was a corporate lawyer who wanted to apply for an internal position as Corporate Responsibility Officer. A presentation was not a requirement but I suggested she prepared one anyway, as she was competing with three other internal candidates. From her assessment, they appeared to have had the edge, including one who was with the company for 22 years and was acting in the position. The research that she did and the strategy we developed helped her to ace the interview and get the job!

As competition increases, job seekers are being pushed to find creative ways to stand out from the crowd. Not everyone will have the successes mentioned above; not everyone will be vying for positions at those levels, but if you are serious about moving your career forward, it requires an investment of your time.

Some people spend more time planning their vacation than they do their job search, and from my experience, it’s easy to spot these individuals. They call in a panic the day before the interview to ask “Do you guys do interview coaching, and can you see me this weekend?” or they leave a message wanting to know the fee for a ‘general’ or ‘generic’ resume so they can apply for a job that has a deadline the next day. This quick fix, microwave approach won’t work, and that’s the reason some people’s job search go wrong. Don’t let this happen to you.

Job Search Trends for 2010 and Beyond

In writing this article, I perused a couple of blogs and extracted some interesting job search and work trends that provide insights and forecasts to help both job seekers and career practitioners stay ahead of the ever-changing world of work. The common thread in these resources is how we get our messages across in this 140-character era and what we do to stay on the radar of recruiters and hiring managers.

Resumes: These will continue to become shorter, tighter and more laser-focused, according to one Career Thought Leader. Individuals who like to detail their entire work history in a resume will now have to make sure to include only information that will entice the hiring manager to contact them for an interview. Therefore, that way-back-when job, that has no relation to your current focus, should not be on your resume.

Personal Contact Information on Resumes: With multiple means of contact – email address, home and cell phones, faxes and pagers – the trend is to limit personal contact information, especially because of identity theft issues. Jobseekers should be careful not to list home address on resumes being posted online. It’s adequate and appropriate to just use an email address and cell phone number.

Career Coaching – Group and Online: With the economy as it is, and people becoming more conscious about their money, group and online coaching are growing in popularity. Career coaches have long offered online or telephone coaching to clients, but now corporations are beginning to do the same for their employees via email, instant messaging, and other web platforms versus the more traditional voice-to-voice and face-to-face coaching methodologies.

Interviews: Because of the proliferation of webcams and companies looking to save time and money, the use of cheap video-chat software is becoming a low hassle way to vet job candidates. That means a growing number of people looking for work are meeting their prospective new bosses not at the office, but in the comfort of their own home. Read the Time.com article: How Skype is Changing the Job Interview.

Social Networks: Social networks like LinkedIn, Twitter and Facebook (to a lesser degree) are replacing Job Boards as the ‘go-to’ sites for recruiters as they look for talent. Some companies, that haven’t yet started, say they plan to begin using these vehicles very soon.

Latest statistics show that the use of social networking sites to find information about candidates has risen from 22% last year to 45% in 2009, and another 11% of employers have plans in place to use social networking sites for screening. A survey conducted by Head2Head, a recruiting firm in Toronto, revealed that more than 69% of Canadian recruiters are using LinkedIn to source for jobseekers.

Smart professionals are creating and maintaining online profiles, whether they are actively searching for a new job or not. It is imperative, therefore, that jobseekers embrace social networks to raise their visibility and become known by the people who need to know about them. LinkedIn is referred to as the “passive database” allowing recruiters to keep an eye on potential candidates.

Manpower World of Work Trends

In this report, Manpower identified the following megatrends  as critical to navigating the changing world of work: Demographics/Talent Mismatch, Rise of Customer Satisfaction, Individual Choice and Technological Revolutions. Companies will be under pressure to find the right skills in the right place and at the right time, and individuals will have to make sure they are equipped and ready to be found. Below are three takeaways that I would bring to your attention:

  1. Because of changing economic conditions, motivations and preferences, individuals with the ability, access and self-motivation will benefit from the shift of power from employer to individual.
  2. Individuals with general, mainstream skills, shared by many, will be marginalized unless they improve their skills and workplace relevance.
  3. Individuals will need to take more responsibility and ownership for their careers and development.

For survey details click here Manpower Research

Feel free to add your comments on job search trends for 2010.

Sources:

Career Thought Leaders

MANPOWER Research

When it Comes to Your Résumé, Focus is Key

One of my clients is currently in staffing, has a payroll background and wants me to tweak her résumé for a job in HR. I asked her to send me a sample HR job, so I can begin the work. She told me that I must use the résumé I have on file. That résumé is all about payroll.

It occurred to me that many people are not aware that a one-size-fits-all résumé, especially if one is applying to a variety of positions even within the same industry, just does not work. As accomplished and qualified as you may be, if your résumé lacks focus and does not address the employer’s needs, it will be tossed in ‘File 13’, which is the garbage bin. You can have one résumé as your master, but be prepared to tweak it for each position.

To begin writing or reformatting your résumé, dissect the job posting to see exactly what the employer is asking for. Think of your experience and see how closely it aligns with the requirements of the job. Do not include any information that does not relate to the position. Then, take your time to reflect on the challenges you faced in each situation, the actions you took, and the outcomes or results of your actions. This process allows you to show your accomplishments, gives an idea of your potential, and let the employer know that you understand their needs, and if given the opportunity, you can replicate youre successes, and even exceed their expectations.

If you would like to give your résumé a better chance of being plucked from the pile, make sure it’s focused and answers the employer’s WIIFM question: What’s in it for me? I tell my clients from time to time that if the employer asks for apples in thejob posting, give them apples, not bananas, oranges and grapes, unless these will enhance their chances of being called for an interview. When it comes to your résumé, focus is key.

If you require help with this very important job search document, don’t be afraid to seek professional assistance. Consider it an investment, not a cost.

A Career Coaching Moment: Make 2010 Your Best Year Yet!

Usually at the start of a new year, many people make resolutions, and with all good intentions, but sadly, 97% of those who do so, never follow through. The reason for this is a lack of commitment and determination. It’s sounds great when they say it aloud “I am going to lose weight this year”, or “This is the year I will get the promotion I’ve always wanted”,  or  “This is the year I will write my book”, but that’s as far as it goes. Not a lot of thought goes into how’s it’s going to happen; what steps come first; who will hold them accountable, or what do they have to give up?

What side of the equation are you on? The 97% who don’t or the 3% who do? If you are one of the 97%, now is a good time to reflect on what may have prevented you from following through in the past, and commit to doing things differently this year.

As you move forward to making 2010 your best year yet, remind yourself each step of the way that “successful people always do what unsuccessful people do not. Be the change you want to see!

Keep coming back to this blog for information on our Road Map to Career Success – 2010 Challenge.

Tips for Moms Returning to Work – Part II

When you are taking time away from work for motherhood, keep networking. The single most important thing you can do is keep in touch with former co-workers and other contacts.

Stephanie AuWerter, Senior Editor SmartMoney.com

Today’s tip is the second in the series for moms who are returning to work:

Tip #2: Fill in the gaps. You can fill the gaps by reflecting on some of the activities you were involved in while you were off. Focus on the challenges you faced, actions you took and the results those actions.  Think of your multi-tasking and organizational abilities, or your people and project management skills when you led the delegation that met with corporate sponsors for the Girl Guides. Think of how you may have sharpened your Excel skills when you created a budget to manage the household finances. These might not have been paid activities, but you were certainly honing in on your skills.

The next tip in the series will be Tip #3: Choosing the Right Résumé Format.