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No Canadian Experience, Eh? A Canadian Bestseller

20100804_book_cover_previewOn Thanksgiving morning, I received a LinkedIn message from one of my contacts. It read as follows:

“Good morning Daisy,

My name is ______ and I work for _____ College. I was the coordinator for the Immigrant Language Training programs at [the college] and also taught the Newcomer Career Exploration course. I read your book a couple of years ago and thought it was a one of a kind resource for professional newcomers. I have since purchased four class sets and each one of my students has commented on how beneficial it has been through their transition here in Canada.

Our program assists professional newcomers transition to the Canadian workplace – each student must complete a work placement to gain experience. Our team has had a great success rate. Out of 15 students that enroll in our full-time program each year, an average of 7 students find full-time employment in their respective fields. This is not including our part-time student success!

I also would like to let you know that the first year I only purchased a set – hoping that students would return them at the end of the year…but, of course they valued your book and asked to keep it. This is the reason why I have purchased 4 sets – each semester. I give them away to the students, to keep learning and so that they can go back to those chapters in your textbook that are most important to them.

I would like to thank you for writing this textbook. I created my new hybrid course around your textbook and would love to share it with you some time.”

For obvious reasons I have not included her name nor the name of the college, but what a Thanksgiving gift! And I responded to her to tell her just that.

That news spurred me to do the Math and find out how many copies of this book that have been printed. It came up to 4,219. This number includes what has been sold, given away, as well as the ebook version.

Now, why is it a bestseller? During one of my researches when writing the book, I found out that if a self-published book sold 500 copies and more, it was considered a bestseller. Well…? No Canadian Experience, Eh? is one!

There are so many people to thank for this achievement, but my gratitude continues to go out to the 16 contributors of the second edition. You know who you are and this couldn’t have happened without you. What started as an idea, evolved into a book that has been making a difference to the lives of many people. Isn’t that a BIG announcement? In addition, this woman took it a step further and used the book to create a hybrid course for her students.

Never underestimate the rippling effects of one book.


Why You Should Leave the Complacency of Your Comfort Zone

Monday Morning Rx – A Weekly Dose of Career Inspiration

Hello there! I am Daisy Wright, of The Wright Career Solution, and am here with the Monday Morning Rx – a weekly dose of career inspiration.

Today’s episode is titled Why You Should Leave the Complacency of Your Comfort Zone.

First, I want you to take a look at the image before you. If you are within the circle where it is said that 90% of the population resides, I think you are a bit too comfortable, and it’s time to disrupt yourself. Get up and stretch, because I have an assignment for you today. I would like you to choose a phrase from inside the circle that you say quite often to yourself, and throw it away – literally or figuratively. Banish it from your vocabulary. Do not allow it to take centre stage in your life or your mind again.

Once you have done that, dare yourself to look outside the circle and choose one phrase that makes  you uncomfortable. It makes you uneasy whenever you see or say it. Brainstorm with yourself by writing as much as you can about this phrase. In doing so, keep asking these two questions: Why does this make me so uneasy or uncomfortable? What am I going to do about it?

I believe the comfort zone is jammed. Too many of us are settling for less; too many of us are fearful about trying something new, so we lock ourselves in this comfort zone where we feel safe. If this sounds like you, it’s time to get out of this space and allow yourself the freedom and flexibility to become the person you were destined to be!

Need help in getting started? Why not engage a coach or mentor; someone who can help you leave the complacency of your comfort zone and try something different. Then watch yourself gain confidence as you push yourself forward.

Someone once said, “The first step towards getting somewhere is to decide that you are not going to stay where you are.”  My challenge to you today and this week is to make the decision not to stay where you are, but to get out of this safe place.

Best wishes as you move forward with your life and your career. Until then, it’s Daisy Wright, career coach at The Wright Career Solution, where we help managers and emerging executives tell their career stories and get hired.

 

 

Is Your Resume Telling Your Story?

This is your Monday Morning Rx…a weekly does of career inspiration (or humour)!

Is your resume telling your story

Once upon a time there was a resume that thought it was the best resume in town. It had an Objective that focused on what it wanted from the employer; followed by a series of job description statements and ended with References Available on Request. The resume looked at itself in the mirror and was quite pleased with its appearance.

Off to the job boards it went – Workopolis, Monster, Indeed, Eluta – where it applied for all the jobs that were available, whether it met the qualifications or not. It was so busy applying that it forgot to customize itself for each position. This resume then to sat and waited…and waited… for calls! It started thinking, “I have sent out so many resumes, why am I not being called for interviews?”

After a frustrating few weeks, it found the courage to call one of the employers. It was told that they received the resume but it was tossed into “File 13”. “What is File 13?” the resume asked. “The garbage bin”, the employer answered. “You did not include any achievement stories, neither did you demonstrate how the company would benefit from what you had to offer.”

As you can imagine, that was not a happy-ever-after story for this resume. It had to go back to the writing board to think of strategies to create an effective resume. Luckily it found a blog post on 5 Ways to Get Your Resume Ready for Prime Time.

Moral of the story… A resume that dresses itself up with a ‘me-focussed’ Objective; a laundry list of job descriptive statements instead of success stories, and a meaningless References Available on Request declaration, will never tell a convincing story or open doors.

While I can’t lay claim to the resume acronym below, it clearly illustrates that to capture an employer’s attention, a storytelling resume must contain:

Relevant

Experiences and

Skills, which are

Understood and

Measured by

Employers

What about your resume? Is it telling a compelling story? If not, it’s time to seek help.

Hope you received some resume inspiration from today’s dose of Monday Morning Rx.

How a Newly-Arrived Immigrant Landed a Six-Figure Job

https://www.daisywright.com/2013/07/23/how-a-newly-arrived-immigrant-landed-a-six-figure-job/Matthew had started his job search a few months before he arrived in Canada, but realized he needed coaching and a resume targeted to the Canadian market. He was referred to me by someone with whom we are both connected through LinkedIn.

After our initial discussion we agreed on a resume package that included a rewrite of his LinkedIn Profile. In his resume, we positioned him as a Global Business Development Executive. He was pleased with the resume, but wondered if it could intimidate some people. To calm his fears, I asked him the following questions:

  • Is the resume an accurate reflection of your achievements?
  • Did you oversee million dollar budgets?
  • Were you involved in some key contract negotiations?
  • Did you grow revenue by 65% for 3 consecutive years?
  • Did you reduce staff turnover by 50%?

He answered “Yes” to each question. I told him he had nothing to worry about but should focus his energies on how he could duplicate his successes with a new employer.

One of the first things he did after receiving his documents was to contact the CEO of one of his target companies through LinkedIn. He did this using a networking email I developed for him. Soon after, he was asked to send his resume. While waiting for a response, he began responding to postings on job boards. After he had uploaded 10 resumes over seven days, he contacted me to say he was not receiving any responses. I brought him back to reality by telling him that job boards, while important, were not the most effective tools for an effective job search.

He also had a couple of concerns. As successful as he was, he felt he was at a disadvantage without an MBA. He had also heard a lot about internationally educated professionals who were languishing in survival jobs because they lacked ‘Canadian experience’. I confirmed the truth, but suggested that he not allow such thoughts to take root in his head. He should focus, instead on his value proposition – what he had to offer employers.

Not too long into his search he was contacted by a VP to whom the CEO had forwarded his resume. In less than three weeks after that, he had had two interviews and a job offer. Before signing on the dotted line, he called me to ask questions about the offer. I gave him my non-legal opinion, and soon after he started his new six figure job as a Senior Director, Product Development with the company.

I imagine that several thoughts are going through your mind right now. Who is this guy? Where did he come from? What industry is he in? What did he do that I didn’t or couldn’t do?

Here are some things that contributed to Matthew’s success:

  1. He exuded confidence. Even though he may have been quaking in his boots, he displayed confidence in himself and his abilities – online and in person. During our strategy sessions, he mentioned that he was not averse to taking a survival job if he had to, but felt his resume would help him reach key decision makers. I also encouraged him to aim for his ideal position.
  2. He tapped into his network. Building and nurturing a network is crucial to job search success. Over time he had built a strong online network that included the CEO mentioned above. They were not buddies but he had the courage to send his resume that grabbed his attention. That is what set the process in motion.
  3. He invested in himself. He spent the time, money and effort needed to begin a serious job search and the results speak for themselves. So many people hesitate to invest in themselves and their careers yet worry when they don’t get the job or promotion they had hoped for.

The questions rolling around in your mind are legitimate ones that matter, but sometimes it just takes courage, perseverance and a don’t-ever-give-up-no-matter-what mentality! Begin by valuing your worth and believing that you have something to offer an employer. Determine how you are going to package that value, then find ways to go above, under or through the barriers. Do so as if your life depended on it, because it does! I’ll leave it at that for now and ask that you send me your comments.

Why I Love My Job

There were times when I didn’t love my job, mostly because I felt stifled as promotions were few and far between, and I knew I had so much more to offer. One day I took a leap of faith and landed into teaching and resume writing, then career coaching.

Most of my clients these days come from referrals. This not only makes it easy on my marketing, but it’s third-party validation of the work that I do.

A couple of months ago, I received an enquiry email from an HR Manager who was looking for a resume suitable for a Board appointment; a LinkedIn Profile and another resume in readiness for another opportunity, notwithstanding she had just been promoted a month earlier. In the email, she mentioned she was referred by a one of my clients. While I always aim to autograph my work with excellence, when it’s a referral, I double down, literally.

We met in my office and she explained what her needs were. I reviewed the documents she brought then asked for additional information including past performance appraisals. Within four weeks she had received her career marketing documents and was on her way.

After several weeks I followed up with her, as is customary. While listening to her feedback I asked if she could put some of what she was saying (about working with me) in writing. This is what she wrote. Am blushing even though you wouldn’t notice:

“I too am thankful to Gladys for connecting us.  She told me you were amazing and extremely helpful but I don’t think I realized at the time just how much of a return on investment would come my way when I first reached out to you.

In working with you, I found that the process of resume development should be pursued with thoughtfulness and consideration.  Taking the time to focus in on the accomplishments of my past and quantifying my value in each role has been one of the greatest practical skills I have learned from you.  One of the first things I did at work was to quantify the mediation work I performed into legal/arbitrations savings for my Director.  She was wowed by that information and immediately wanted to show it to her boss.

I was extremely impressed with the extra efforts you took to assist me with my moderator assignment – helping me craft a biography and even building on my speaker’s notes.  The rave reviews I received for that initiative was definitely attributable to your encouragement, support and assistance.  You’re coaching skills are outstanding.  Ever since you recommended ways to build upon my personal brand, I have been journaling my work accomplishments and projects every week so that I have something to look back upon for ease of application and retrieval.  

Daisy, you’re a consummate professional.  You’re passionate about your work and ensuring that your client puts their best foot forward.  You helped me identify and promote myself through an eye catching marketable resume and cover letter.  I even marveled at my accomplishments after reading your work.

I hope that we can continue to work with each other in the future.  You will be the first person I call for coaching and interviewing tips when the time comes.  It’s been an absolute pleasure working with you. Thank you very much for all that you’ve done to help me in this next phase of my career.”

The other client was a star employee for a couple of well-known technology brands. She was not a referral but found me through Google. As an entrepreneur for more than 10 years, she has reached the stage where she wants to do work that she enjoys rather than “chasing the money”. We spent many hours strategizing on what skills to highlight, and what to say if she’s asked why she’s targeting lower-level jobs – yes, lower-level, but interesting positions. I get hot behind my ears when I have to ask for a testimonial, but when I listen to what some people say about my services, I sometimes sheepishly ask them if they mind putting it in writing. Here’s what this client wrote:

“Daisy is a powerhouse of knowledge and compassion.  She has helped me to reposition myself and my resume so that it reflects more of who I truly am. Through working with her I can now approach prospective employers with greater confidence and ease.  It is such a pleasure to not only work with Daisy but to experience her knowledge, care and support that goes well above and beyond!”

While writing this post, I received an email from another client. He hasn’t announced his new position publicly as yet, but his note reads:

“Before I publicly announce it via LinkedIn I wanted to let you know I’ve accepted a role at (Big Name Company) as a Director in Technical Sales.  I am making a huge leap forward financially and in terms of responsibility.  Thank you for helping me to understand my unique value proposition.  I’d love to write you up an official recommendation if you like.”

It’s a given that not everyone who contacts me will be a good fit. I have had to turn away clients and some have had to turn me away, but in all cases it has worked out well for me, and I hope for them. I have learned in the process to narrow my niche to individuals in mid to senior-level management, and those on the cusp of management – who recognize that it takes time to understand who they are, what their goals are, and develop career marketing documents that focus on those goals. They understand that price plays a role, but value is more important than price. They are also willing to accept my advice, believe in themselves, and stretch beyond what they thought possible.

Having said that, am I giving up on other potential clients because they don’t fit the above profile? No, because many of my clients are not in that niche but we have built such a relationship that we’re stuck with each other. Others I have volunteered to work with on a pro bono basis after assessing their needs, and am equally happy to continue helping them.

These are the reasons I love my job, and I am grateful to work with the calibre of clients that I have.

Social Media: The New Job Search Frontier

Recently I did some presentations and a webinar on social media for my clients and a couple of community organizations, including the Kiwanis Club of Brampton.  These presentations offered simple strategies to build a LinkedIn Profile, how job seekers can use social media to market themselves to employers, and how professionals and entrepreneurs can benefit from having an online presence.

Many people are nervous at the mere mention of social media. They are afraid people might misuse their information; they want to guard their privacy, or they are just plain overwhelmed with so many of these tools from which to choose. One webinar participant wrote me to say, “I am scared of a free service that takes my data to make money and promises not to share my information.” She then asked if I thought she was paranoid. Privacy is a legitimate concern, of course, especially since we know, or have heard of many online horror stories, but one does not have to become paranoid.

At one point, I was hesitant to use Facebook, for example. Although I have had an account since 2008, I did not start actively using it until 2010, when I began to see additional benefits other than getting updates from my nieces and nephews. So, social media is scary, and it might look like a time-waster sometimes, but is that enough not to test the waters? From a job seeker’s perspective, is it worth missing out on potential job opportunities, or connecting with a couple of influential decision makers? Wouldn’t it be nice to address someone by name at one of your target companies instead of “Dear Sir/Madam”?

There are many advantages to using social media. During a LinkedIn conference in Toronto last week, the keynoter said, “If you have hired more than 10 people through LinkedIn, stand.” Over 600 HR professionals and recruiters stood up. In other sessions, presenters spoke about how companies can build their employer brands on LinkedIn by reaching out and engaging potential employees through Career Hub Pages and Groups. The overall message from my perspective as a career coach is that job seekers need a LinkedIn presence, for starters.

I also learned that Canada is the 5th largest country on LinkedIn, and that IBM is one of the most active companies on LinkedIn, with over 280,000 employees and 650,000 followers. Want to join IBM? There are lots of people with whom you could connect!

Here’s a summary of some major social media tools:

  • LinkedIn – known as the number one social media tool for business, it has over 150 million members. Not only can profiles be created, but resumes can be uploaded, and by following Company Pages, one is able to keep track of new hires, promotions and the overall health of specific companies.
  • Twitter – a free micro-blogging platform that sends short messages using 140 characters. Recruiters, employers and HR professionals are quite active on Twitter and quite often use it to announce  job vacancies.
  • Facebook – permits businesses to establish a presence and allows people to “Like” and follow those businesses.
  • Pinterest – a content sharing service that allows members to “pin” images, videos and other objects to pinboards. At first glance, one may wonder how effective this is as a job search tool, and the jury is still out on this. However, if you are the creative/artistic type, you can certainly market yourself or your business with it, so, join Pinterest and ‘get ‘Pinspired’!
  •  Google+ – another content sharing service, with an added feature called ‘Hangouts’. It’s a new video service where one can hold meetings, arrange study sessions, family meetings, or social gatherings with up to 10 people. Some companies have already started to conduct interviews with Hangouts.
  • About.me – serves like a parking garage for your online presence. It is a personal page that points people to everything you do around the web. It can be useful as a link in an email instead of uploading your resume and your other documents.

I believe the new job search or business frontier is through social media, and job seekers and entrepreneurs need to leverage its use. None of us can afford to be left out, especially as online interactions are becoming as meaningful as in real life. Does this mean social media is the ‘be all’ of your job search or business? No! What it does is help you build relationships, engage in conversations, and demonstrate your expertise. This will (over time), lead to opportunities, value and profitability.

Still scared? It’s time to jump on the social media bandwagon. Experiment and see which ones resonate with you, because these tools have become major players in how we conduct a job search, how and where we do business, what we purchase, and who we connect with.

Comment below and let me know your thoughts.

10 Resume Tips to Beat Online Applicant Tracking Systems

Career Coach Daisy Wright

Are you a job seeker who is frustrated with online applicant tracking systems (ATS)? Do you often wonder if your resume has disappeared into a blackhole because the only response you have had from the company is a generic, computer-generated acknowledgement? Well, you have a legitimate reason to be frustrated. After all, only 1% of total applicants get an interview. It’s also likely that your resume may have fallen into the 75% (approximately) of resumes that are discarded for using the wrong words. [Source: Preptel].

To help you understand the ATS process, and to find out how you can boost the chances that your resume will get through this ubiquitous system, I contacted two experts: Chip Cohan, VP of Business Development at PrepTel, and Sylvia Dahlby, of Advanced Personnel Systems, Inc., the company that develops the SmartSearch® applicant tracking system.

SmartSearch® helps companies find resumes fast in a searchable database, and because employers can store thousands of resumes in databases, the system helps them identify qualified candidates among previous as well as new applicants.

PrepTel, on the other hand, is a job seeker’s ally. They are the developers of ResumeterTM, a tool that uses the same technology hiring companies use to help identify deficiencies and show where a résumé may be improved, so it rises to the top of the applicant pool during the screening process. According to Chip, the tool “…enables individuals to quickly and easily customize a résumé for each job opening increasing the success the résumé will be reviewed and considered for an interview”.  This Candidate Optimization service is purported to “…improve a candidate’s chances of getting an interview, securing an offer, and maximizing their compensation package.”

Below are some tips that you should consider when using applicant tracking systems:

  1. Don’t limit the length of your resume. Job seekers are often told to limit their resumes to two pages. That’s still OK if you are sending it as an attachment or delivering it in person, but if you are using the ATS, you can send in a longer version.
  2. Use a generic heading like ‘Work Experience’. Fancy headings like Career Summary, Career Progression, and Notable Accomplishments, are passed over by the system because it is not designed to recognize such headings.
  3. Begin the work experience section with the name of your employer. It is customary to start this section with the employment dates, but the system looks for the name(s) of employers first. Therefore, start with employer’s name, your title, and the dates you held these titles, and place them on separate lines.
  4. Keep formatting simple and omit tables and graphics. The system cannot read graphics, and misreads PDF files and tables.
  5. Include a blend of keywords and phrases. Keywords are important, but the system is programmed to conduct semantic searches where it looks for strings of words identified in the job posting.
  6. Do not ‘sand-bag’ the system. Mirror the job posting as much as possible, but do not manipulate the system with needless repetitions of words and phrases. Recruiters frown on candidates who try to game the system.
  7. Research the company’s corporate culture. Before you submit your resume, visit the company’s website to get a sense of its corporate culture. Look at the words they use to describe their value, then incorporate those words in your resume and/or cover letter.
  8. Make the Resume Easy and Fast to Read. Even though the machinery is searching for keywords, candidates are well advised to have a nice, clean looking document with plenty of white space that’s easy to read on a computer screen and in print.
  9. Use Bullet Points. To avoid long sentences and huge blocks as paragraphs, it is advisable to use bullets, preferably asterisks.
  10. Add a Cover Letter. The cover letter is the perfect place to show interest and fit for the company culture.

Dahlby also offered some additional suggestions:  Job seekers should rewrite their resumes for each position to make sure they mirror the job description. She also advised against ‘sandbagging’ the process. Sandbagging is when candidates include needless repetitions of words and phrases, or when they try to ‘game’ the system by using a lot of keywords and hiding them with white fonts.

With the above information, you should now be equipped to optimize your resume to make sure it ranks high enough where a human will, at the very least, read it, and your frustration level should be reduced a notch.

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Job Hunting Guide for Canadian Newcomers Goes Digital

Brampton, ON, February 20, 2012. The second edition of No Canadian Experience, Eh? A Career Success Guide for New Immigrants is now available as an ebook and in digital formats such as Kindle, Nook, Kobo and iPad. Career Coach and Author, Daisy Wright, who first published the hard copy version in 2007, said, “It is common for me to field enquiries about the book from professionals around the world who are planning to move to Canada and want to make sure they understand how to conduct an effective job search campaign on arrival in Canada”.

While the book addresses job search basics such as résumé and cover letter design, and how to prepare and master the interview, ways to build professional networks, and secrets to access the hidden job market, this edition includes contributions from 16 top career experts.

“The job search process has changed significantly since 2007, and it was important to give newcomers up-to-date tools and information that will help them compete with other job seekers in the crowded marketplace”, said Wright.

Wright says that while settling successfully in a new country is not an easy task, it is achievable if one adopts a success mindset and perseveres. “I hope that readers will recognize, and be inspired by, the consistent theme throughout the book – that perseverance and the application of various job search strategies can, in the end, provide the desired results and minimize the trauma often associated with settlement.”

The ebook can be ordered directly from the book’s website at No Canadian Experience, Smashwords, and Amazon. The regular hard copy can be ordered from Career/Life Skills Resources in Concord, Ontario as well as from CreateSpace, a division of Amazon.com. In a few months it will be available from Chapters-Indigo and Amazon.ca.

The Wright Career Solution is a full service career coaching firm providing job search strategies to individuals who are ready to move their careers forward.

– END –

 

CONTACT:  Daisy Wright
The Wright Career Solution
Phone: (647) 930-4763
E-mail Address: daisy[at]thewrightcareer.com
Websites:  www.nceinstitute.com  & www.thewrightcareer.com

 

5 Questions a Candidate Should Ask in an Interview

Are you one of those candidates whose eyes turn to the ceiling, or who say “No” when asked if you have any questions? As a job seeker, professional or senior executive, you are smarter than that. You have already researched the company and have a list of questions to ask. After all, the interviewer(s) may have been so busy taking notes that they missed some of your key points, and you welcome another opportunity to emphasize those points.

One way of making sure that your key points were not missed and that you have demonstrated your value in the interview, is to be ready for this inevitable question – “Do you have any questions?” Here are some questions to ask:

What do you see as the priorities for this job in the first three months?

Their answer will give you more clarity and allow you to zero in on how your background closely matches those priorities.

Is there anything you’d like me to explain in more detail?

This question gives you a chance to delve deeper into your successes and illustrate your ability to exceed their expectations.

Do you have any doubts about my ability to do this job?

You may or may not get an answer to this question but if you do, it will help you to address any weaknesses or shortcomings they may have picked up during the interview.

Why did this vacancy occur?

You will want to know if it’s a newly-created position; if the person was let go, or if it’s a hot seat where no one stays for too long.

If I am the successful candidate, which duties would you like me to accomplish first?

This will go to the heart of where they are hurting, and you will have to be prepared to focus your energies in those areas first.

Since you are also interviewing the company, the responses to these questions will also help you determine if the company will be a good fit for you. Go ahead and boldly ask those questions. It’s another opportunity to tell your stories and get hired!

 

Image: Courtesy of Lifehack.org

A Picture Says a Thousand Words!

Who says a blog post has to be an article?

While reviewing my Google+ status yesterday I saw where several people had added me to their circles. Among them was +Prabh Singh from Vancouver, Canada. As I read his posts, I came upon a link he used to create a Word Cloud, and since I tend to be an early adapter, I jumped on the bandwagon, experimented with it, and created a cloud from my blog. The above image is the result of this experiment.

Is this a tool that a job seeker would find useful? Why or why not?

Here’s the link courtesy of the developer @Timdream:  HTML5 Word Cloud