Career Musings

We all clamour for that cup of coffee, and in my case, that cup of tea, to start our morning. On a Monday morning like this, we probably need more than one cup to get us started. What if you were being offered something much better than that cup of coffee or tea; something to put your career on the fast track to success? You can have it. It’s offered at our CareerTips2Go Café, and it’s longer lasting than what you get at Tim Hortons, Starbucks and even McDonald’s. Here’s what the Cafe provides:

1. A Coach-on-Call to assist you with your resume, interview, and other job search questions.
2. Step-by-step instructions on how to how to create your own story-telling resume.
3. Opportunities to learn how to leverage social media (LinkedIn, Twitter, Facebook, Google+) to build your professional network.
4. Tactics on researching companies, bypassing the gatekeepers and getting to the decision-maker
5. Strategies to increase your confidence and boost your self-esteem.
6. Access to up-to-date interview trends and case studies.
7. Coaching on how to articulate your accomplishments, strengths and potential to your next employer.
8. Up-to-date career resources and techniques at your fingertips.
9. On-demand coaching customized for you.
10. An objective voice to tell you like it is even though it might hurt.

Drop by and see what we have on the menu, and give us some feedback while you are there!

Do you own your name? “Of course, I do”, you say! Last week I hosted a free teleconference for job seekers and professionals to gauge their career plans for 2012, and see if I could help them achieve their goals. I offered some options on how they could up their job search game in the new year, and differentiate themselves from their competitors. A few days later, I had coffee with someone who had missed the call, but who wanted to bring me up-to-date on her next career move. She told me about her plans for the year and about her new website. While discussing the website, I suggested that she claimed her name on the web by registering it as a domain. Her eyes opened widely as in “What do you mean?”

These days whether you are a job seeker or an entrepreneur, one of the first steps to building your personal brand is to claim your name – register your name as a website. I learned this early. You see, actor Jude Law’s former nanny has my name, and I wasn’t aware of it until I heard of the scandal surrounding their alleged affair. Soon after that, I claimed and registered www.daisywright.com and www.daisywright.ca, as domain names through Hostmonster (Affiliate Link). I have since given up the .CA domain.

Why is it important to own your name? The hiring process has changed for job seekers, and personal branding has become very important.  Recruiters and employers don’t rely solely on traditional methods to learn about or evaluate potential employees. They are swamped with résumés, phone calls and emails. It is, therefore, your responsibility to change the way you market your stories and your skills to employers, and raise your visibility because your résumé and cover letter are no longer enough. The same is true for entrepreneurs.

To begin your brand-building process, your first step is to register your name as a domain, if it’s still available.  Use it as a one-stop haven for your social media tools like LinkedIn, Facebook, Twitter, Google+ and YouTube (if you’re venturing into videos). When employers and recruiters begin searching for you, or when you need to connect with someone of influence, it’s easy to send them a link to your own website which houses your other profiles.

In a recent Fast Company article, the writer tells a story of how a 16-year old high school student emailed her out of the blue, and asked to join her as a guest on her TV show. He did not send a résumé, but instead included links to his website, Twitter account, Facebook page, and three relevant YouTube clips. This is a 16-year old! He has already learned how to use the web to his advantage–building a strong and positive personal brand before he even reaches his adult years. Twelve months into his brand-building exercise, he is already a well-known regular tech TV expert and blogger–and he’s not even out of high school yet.

What about you? Are you ready to step forward and do something as daring as ‘Mr. 16-year old’? Do you own your name on the web? Are your profiles up-to-date and housed in one place? Have you scoured your Facebook profile to make sure that everything is professional? Do you have blog? If not, are you contributing your expertise to industry blogs? If a recruiter or employer begins searching for someone with your stories and skills, will you stand out from the herd, or will you stay hidden in the crowd?

CEOs, HR Executives and recruiters encourage job seekers to use social media outlets like Twitter, Facebook, LinkedIn, and blogs to improve their chances of getting a job. One CEO stated in a Boston Globe article that, “We often find hires because of their activity in social media and, especially, the blogosphere.”

A recruiter said, “We like to see candidates who have filled in their LinkedIn profile completely. Upload your resume, and if you are a blogger (and it is relevant to your career), post the link to your blog. With respect toTwitter, she said,”We use Twitter directory tools to find candidates whose bios match our hiring needs.”

The field is too competitive these days for you to continue doing what you have always done and expecting different results. You’ve got to be willing to go the extra mile in bringing visibility to your story. It’s time to up your game, begin building your personal brand and let the job vacancies find you.

Sources:

Five Steps to a Better Brand

Social Media Advice for Job Seekers

While this blog post is not really connected to November 11, and the Poppy, I have chosen its image as a reminder of the many people who paid and continue to pay the ultimate price for the freedom we so often take for granted. In their honour, I ask that you take a brief moment (less than 11 minutes) to read and understand the significance of this memorable poem written by Lt. Colonel John McCrae of the Canadian Army. In Flanders Field.

That said, today being 11/11/11, appears to have a significance of its own for many people and what’s going to happen after this date. An extract from the following blog post: The Aquarian Shift: What Will be Different in Our World After November 11,  states:

“You are ready to accept that you have the knowledge and wisdom within yourself. It is no longer necessary to attach to something outside yourself, but to become a leader of one: yourself. Instead of being a railroad car that is pulled by an engine, you become your own engine. It is your responsibility to stay on the tracks and to keep moving forward.”

Here are 11 things you can do to show you are, indeed, ‘leader of one – yourself’ – and that you have the courage to ‘become your own engine’:

1. “Greet your friends with a smile, and put soul into every handclasp.” – Elbert Hubbard
2. Show appreciation to those who have fought and continue to fight for world peace.
3. Learn to say “Thank You” in 11 different languages.
4. Pick up the phone and make one of those cold calls you’ve been procrastinating about.
5. Take 11 minutes out of your 15-minute break and mentor someone.
6. Randomly select 11 people from any of your LinkedIn, Facebook, Twitter or Google+ accounts, and send them a message to say how glad you are to have them in your network.
7. Take an 11-minute mind break to be alone with yourself. Even if you are in an office full of people, just take the time to be quiet.
8. Send a motivational quote, a tip or a favourite recipe to 11 people in your address book.
9. Write down 11 accomplishment statements you could use to improve your resume.
10. Write down 11 interview questions that you struggle to answer.
11. Send a LinkedIn invitation to 11 people with whom you would like to connect.

Happy 11/11/11, and to whatever significance you attach to it, if any.

Her recent email read “Remember that job posting you sent me about a Bilingual Marketing Manager where they asked me to translate my résumé to French? I want to let you know that I got an offer and I accepted it. I am very excited since there will be a lot of interesting challenges and I am getting everything I want – salary, vacation and benefits. Thank you for all your help and I will keep in touch.”

This message was from a client with whom I had been working for several months. She was having a tough time finding a marketing manager’s position and thought that nine months was unbelievably too long to be looking for work. At times in our conversations I could sense her frustration, but I reminded her gently that job searching could be a slow and tedious process, but if she kept her head up and continued doing the right things she would eventually land the job she wanted. I also told her that giving up was not an option. She hung in there and got the job.

How did this happen? As part of the job search strategy, I encourage my clients to invest time in social media. I do, and it’s not not for social reasons, although that happens. On Twitter, for example, I follow hiring managers, recruiters and job boards, and participate in Twitter Chats with HR professionals, recruiters and leadership coaches to keep abreast of industry trends. Through these channels, I sometimes become aware of job opportunities and if I find that someone in my network seem to be a match for some of these opportunities (whether they are clients or not), I forward the information to them.

This Bilingual Marketing Manager’s job is a great example. It was posted on Twitter by Monster Canada (@Monsterca). When I read the requirements, it sounded perfect for my client so I forwarded it to her. She translated her résumé to French as the company requested, and after a couple of interviews and several weeks of waiting (because of the summer holidays), she landed the job with “everything she wanted…” as noted above.

Looking for a job is a full-time job, as it’s often said, but it requires various strategies to achieve success. The other point is that you may have a great résumé, but if you continue to use ineffective job search methods or rely on one particular strategy, it will not help you land the job of your dreams. Therefore, plan to incorporate social media tools like LinkedIn, Twitter, Facebook and Google+ into your job search toolkit because that’s where employers and recruiters hang out these days. Job boards are still around, but the companies behind these boards are extending their reach via social media. If you are an early adopter ready to jump on the social media band wagon, you will be way ahead of your competitors and achieve your job search goal.

And, don’t buy in to the concept that there are no jobs! Jobs are out there, but you need to assess your skills, employ a variety of tools, be deliberate with your search and visualize yourself sitting at the desk as an employee at one of your target companies!  Remember, “Whatever the mind can conceive, it can achieve.”

I hope you have gained some value from this post. Share your comments below, or connect with me if you need to discuss how you can move your career forward. I will be pleased to have a chat with you!

Two weeks ago I had the pleasure of speaking with 30+ Internationally Trained Engineers at Humber College about marketing themselves to employers. After I had touched briefly on the Big 3 social networking platforms – LinkedIn, Twitter and Facebook – I introduced Google+. “Google what?” they asked. If you haven’t heard of it yet, Google+ is the new kid on the social networking block that arrived on the scene in June. Think of it as a blend of LinkedIn, Facebook and Twitter.

Now, you may already be suffering from social media fatigue and do not want to hear about another one. However, Google+ is worth exploring. Why? Recruiters and hiring managers are there. Some are already using the Hangout feature to conduct interviews and meetings. Career coaches, resume writers, HR and public relations professionals, and marketing and communication experts are using this same feature to network with each other.

If you are an early adopter, you have a chance to follow these professionals and get to know who the other players in their circles are, who they are connected to and who are connected to them. You will have an opportunity to network with other users who, as they get to know you, may be able to help you in your job search or career transition. Remember, networking is key!

Speaking of early adopters, blogger/author/speaker, Chris Brogan is writing a book on Google+. Imagine that, and the platform is not yet 3 months old. As a job seeker or career changer, you need to be acquainted with all these social networking tools, and they are basically free. Explore and see which one aligns best with your interest and goals, then dive in. As the saying goes, “The early bird catches the worm.” You need to be leading the pack ahead of your competitors.

Years ago when blogs weren’t that fashionable, I suggested to a colleague that she creates a blog to showcase her expertise and distinguish herself as a communications specialist. Of course, it was the intent that someone would notice her extraordinary writing capabilities and contact her. She told me that blogging was a fad that would soon wane! Well, the would-be fad is now main stream.

Don’t get left behind. You already know how difficult it is to find job opportunities through traditional means. The use of social media in your job search is critical. Whether or not you jump on the Google+ bandwagon, you owe it to yourself to find out what it’s all about. Here  is a link that explains the basics of Google+:  Introduction to Google+. Once you have reviewed it, post a comment to tell me your thoughts.

At the moment, you can only join Google+ by invitation, and I have been allotted 150 invitations.  If you would like to test-drive it, send me an email with ‘Google+’ in the subject line and I will send you an invitation. View my profile-in-the-making at http://gplus.to/careertips2go. Remember, like Facebook, Twitter and LinkedIn, Google+ is F.R.E.E.

Whether you are a job seeker, you are in a career transition or you are an entrepreneur, it’s impossible to ignore social media these days. Career and business opportunities are aplenty via Facebook, LinkedIn, YouTube and Twitter, but are you taking advantage of them? If you are not already convinced, read the following stats taken from an email from John Assaraf, of OneCoach:

Did you know that…

• If Facebook were a country, it would be third-largest in the world, and growing faster than #1 and #2 combined?
• YouTube is the 2nd largest search engine in the world. Every minute, 24 hours of video is uploaded to it.
• LinkedIn is the largest network of business professionals in the world, with over 70 million users in 200 countries. 12 million of them visit daily, and a new one joins every second.
• Millennials now outnumber Baby Boomers. 96% of them have joined a social network.
• 78% of consumers trust peer recommendations about products. Only 14% trust ads.
• 93% of all business buyers believe all companies should be on social media platforms.

Although these questions were geared to business owners, it applies equally to job seekers and those in a career transition.  Arm yourself with the tools of the social media revolution. Test the waters and swim in the one that appeals to you. Do something, will you?

In writing this article, I perused a couple of blogs and extracted some interesting job search and work trends that provide insights and forecasts to help both job seekers and career practitioners stay ahead of the ever-changing world of work. The common thread in these resources is how we get our messages across in this 140-character era and what we do to stay on the radar of recruiters and hiring managers.

Resumes: These will continue to become shorter, tighter and more laser-focused, according to one Career Thought Leader. Individuals who like to detail their entire work history in a resume will now have to make sure to include only information that will entice the hiring manager to contact them for an interview. Therefore, that way-back-when job, that has no relation to your current focus, should not be on your resume.

Personal Contact Information on Resumes: With multiple means of contact – email address, home and cell phones, faxes and pagers – the trend is to limit personal contact information, especially because of identity theft issues. Jobseekers should be careful not to list home address on resumes being posted online. It’s adequate and appropriate to just use an email address and cell phone number.

Career Coaching – Group and Online: With the economy as it is, and people becoming more conscious about their money, group and online coaching are growing in popularity. Career coaches have long offered online or telephone coaching to clients, but now corporations are beginning to do the same for their employees via email, instant messaging, and other web platforms versus the more traditional voice-to-voice and face-to-face coaching methodologies.

Interviews: Because of the proliferation of webcams and companies looking to save time and money, the use of cheap video-chat software is becoming a low hassle way to vet job candidates. That means a growing number of people looking for work are meeting their prospective new bosses not at the office, but in the comfort of their own home. Read the Time.com article: How Skype is Changing the Job Interview.

Social Networks: Social networks like LinkedIn, Twitter and Facebook (to a lesser degree) are replacing Job Boards as the ‘go-to’ sites for recruiters as they look for talent. Some companies, that haven’t yet started, say they plan to begin using these vehicles very soon.

Latest statistics show that the use of social networking sites to find information about candidates has risen from 22% last year to 45% in 2009, and another 11% of employers have plans in place to use social networking sites for screening. A survey conducted by Head2Head, a recruiting firm in Toronto, revealed that more than 69% of Canadian recruiters are using LinkedIn to source for jobseekers.

Smart professionals are creating and maintaining online profiles, whether they are actively searching for a new job or not. It is imperative, therefore, that jobseekers embrace social networks to raise their visibility and become known by the people who need to know about them. LinkedIn is referred to as the “passive database” allowing recruiters to keep an eye on potential candidates.

Manpower World of Work Trends

In this report, Manpower identified the following megatrends  as critical to navigating the changing world of work: Demographics/Talent Mismatch, Rise of Customer Satisfaction, Individual Choice and Technological Revolutions. Companies will be under pressure to find the right skills in the right place and at the right time, and individuals will have to make sure they are equipped and ready to be found. Below are three takeaways that I would bring to your attention:

1. Because of changing economic conditions, motivations and preferences, individuals with the ability, access and self-motivation will benefit from the shift of power from employer to individual.
2. Individuals with general, mainstream skills, shared by many, will be marginalized unless they improve their skills and workplace relevance.
3. Individuals will need to take more responsibility and ownership for their careers and development.

For survey details click here Manpower Research

Feel free to add your comments on job search trends for 2010.

Sources:

Career Thought Leaders

MANPOWER Research

I was one of seven coaches invited to participate in roundtable discussions on career related matters at Connect 2009 - The Annual Schulich Alumni Forum.   This Personal Coaching session was quite popular, and sold out prior to the event.

Here I am with a captive MBA audience facilitating a discussion on Building Your Presence in the Social Media Era. Gist of the session included:

Why Social Media?

• The traditional approach to job search has changed
• More competition for available jobs
• More touch points for recruiters and job seekers

For those who are not aware of two of the more popular social networks, here’s a summary:

LinkedIn is one of the fastest-growing recruiting tools used by recruiters. It is a great source for finding candidates because it’s free and top professionals can be found there.

Twitter, a free online micro-blogging application is also popular with recruiters, HR professionals, career coaches, resume writers and hiring managers. Therefore, in order to connect with these people, it is important to incorporate social media into your job search mix to enhance your chances of being found by employers.

As a micromessaging service with its 140-character limit, Twitter allows you to build your personal or business brand, develop relationships with people you wouldn’t normally meet, and gives you a chance to expand your network and sphere of influence.

So jump on the social media bandwagon, use it wisely and prioritize your efforts so that you don’t waste time.

My next post will take a look at Manpower’s latest research on Social Networks and the effectiveness of social media.

In the daily discourse on career matters, a lot of time is spent discussing how to create resumes that are  tight and focused on  the employer’s needs. This attempt to be brief becomes even more relevant in this 140-character Twitter era, when ‘less means more’. If we are going to aim for brevity in our writings, let’s forget the resume for a bit and take a look at the cover letter.

It is widely said that half of hiring managers don’t read cover letters, so it’s safe to assume that  the other half does. For those who do, we wouldn’t want them to throw the cover letter in ‘File 13′ (the garbage bin), because it contains too many clichés or over-used phrases.  Here are some popular phrases to avoid in your cover letter if you want to capture and keep the attention of the hiring manager:

1.     “Please be advised…”. Unless you are in the role of an advisor, eliminate this phrase. Simply state what you have done. “I have sent a copy to Human Resources”.

2.     “Enclosed please find” or “Attached herewith.” If it is enclosed or attached, the reader will find it. Use “Enclosed (or Attached) is…”.

3.     “Yours very truly”, “Very truly yours”, and “Respectfully”. These archaic phrases disappeared many moons ago. Using the word ‘yours’ gives the impression you belong to the reader. Use “Sincerely,” instead.

4.     “Feel free to contact me”, or “Please do not hesitate to contact me”. These clichés have outlived their times. It’s better to say “Please contact me.”

5.      “Above-referenced”. Don’t ask the reader to take his or her eyes back to the reference line. Instead, re-state whatever you are referring to – the subject, title or position.

6.     “I have forwarded…”. Say “I sent” instead. Short and to the point.

Is there a phrase or two you would like to add? Go ahead and comment below.

“Think of LinkedIn or Twitter as online versions of a Rotary Club or Golf Club”. So says a member of Toastmasters, and I agree!

According to the latest issue of Toastmaster, “Web 2.0 isn’t just for teenagers using Facebook or MySpace anymore….a growing number of businesspeople, including many Toastmasters, are using these new applications to run their small businesses more efficiently, network with peers, tack customer perception of their products or services online and promote their organization.”

Tomorrow am deliver a “Coaching-the-Coach” presentation to employment counsellors at a conference. Using Social Media (or Web 2.0 technology) as a job search tool will definitely be a big part of my delivery.