How would you like to get a once-in-a-life-time opportunity (face-to-face or virtually) to connect with someone famous, or with the Chief Decision Maker at your ideal employer? What if you could meet with a VIP – someone who could give you the inside scoop about one of your target employers? Yes, you can, and all it takes is a cup of coffee and lots of courage!
As a big proponent of going beyond the resume and using unconventional strategies to reach out to employers, I am always looking for unusual ways job seekers can connect with people who can play a role in their job search.
Recently, I learned about Ten Thousand Coffees, a new organization that is making it easy for job seekers to reach out and connect with busy and influential people who they would not normally get a chance to speak with. Its mission is “to connect students, recent grads, and young professionals with industry leaders and experts and engage in life-changing, career making conversations over coffee.” Even if you do not fall within those categories, you can also use the strategies outlined below to meet with an influencer, have coffee, and boost your career opportunities.
Wondering how you should maximize those precious moments when you do connect? Dorie Clark, a marketing strategist who teaches at Duke University’s Fuqua School of Business, offers four ways to connect with powerful people: “Interview them, write about them, do them a favor, and be interesting.” Here are my suggestions, although not necessarily in the same order:
Make Yourself Interesting. First impression counts, so before you reach out to any of the individuals with whom you would like to connect, do some introspection. Ask yourself, “Apart from my skills and expertise, what else makes me an interesting person?” It could be that you are good at golf; you sew your own clothes, or you won a dance competition. Find ways of incorporating those interests into your profile, especially if the person you are targeting has similar interests. As Dorie says, “Successful professionals like meeting compelling new people.”
Interview Them. Prepare a list of questions for your time together. Remember, these individuals are busy people and won’t have time for frivolous questions, so make sure your questions are well-thought out. Your list could include:
- How did you become a/an ____________?
- What aspects of your job gives you the most personal satisfaction?
- What skills and personal qualities are necessary to do your job well?
- How long have you worked for this organization?
- What are your major responsibilities?
- What do you perceive to be the major rewards of this job?
- What are the major frustrations in this job?
- What do you like most about this job?
- What are the most frequently recurring problems?
- What advice would you give to a person coming into a company, or entering a profession like this?
Write About Them. To gain additional mileage out of your coffee meeting, write an article or blog post about the interview. Break up the interview into mini blog posts and ask readers to comment. Or, if you are active on Twitter, use pieces from the interview as tweets. Not only will you be showcasing your expertise, but your influencer will be impressed. He or she might even retweet your posts. Sooner or later, recruiters and potential employers will begin to take notice of your professional activities.
Do Them a Favour. You may be thinking that there’s no way you could return a favour to this ‘important’ person. Of course you can. First of all, at the end of the interview, ask them this networking question: “How can I help you?” They might quickly dismiss your question by saying “It’s OK, or it’s no big deal.” It may not be a big deal to them, but do them the favour anyway. You could rebroadcast the interview as a podcast, upload it to your YouTube channel, or submit it to news outlets – online and off. It could also be as simple as recommending a restaurant, or sending them an interesting article about one of their competitors. They will thank you for your initiative.
These strategies can help you connect with influential people whether or not you are a part of Ten Thousand Coffees. Are you ready to snag an interview with an influential person? Go ahead!