It is said that LinkedIn is the number social network for professionals and job seekers, and I agree. However, many people are not taking advantage of this tool. This post, scooped from Scoop.it, ties in nicely with another recent post LinkedIn Endorsements: Fad, Foe or Friend!
LinkedIn offers value for all walks of life. This post tells you how you can optimize your LinkedIn experience . . .
1) Keep your profile updated – Gain more visibility by completing your profile and uploading a professional headshot.
2) Customize your website or blog link – No need to use LinkedIn’s generic “Company Website”. Personalize it with the name of your website or blog.
3) Join Groups and Engage – This is where you meet people and build rapport. It’s not good enough to join groups but you must interact with members and contribute to discussions.
4) Use the LinkedIn’s Endorsement Feature – While this feature has had its critics, it is a neat way to show appreciation to someone else.
5) Recommendations – A recommendation is a more thorough representation of a business relationship. It can be time-consuming to write so if you are requesting one, proactively write it up yourself then send to the person to whom you are making the request. If someone is asking you for one, have the requester write up something themselves and you can tweak and edit accordingly.
6) Content Curation – Take advantage of the LinkedIn Today feature where LinkedIn captures the day’s news. Stay informed!
7) Post, Comment and Like – Create your own blog post on a topic, add your voice to a discussion by commenting on people’s blogs, and show appreciation by clicking on a ‘Like’ button.
8) Tight or Loose Connections – You can determine how you want to use LinkedIn. Tight connections are those where you decide which invitations you will accept; loose connections means you are a LION – LinkedIn Open Networker – but it opens the flood gates to receive numerous invitations. This feature costs $10 per month.
9) Premium Account – Read up on this option and see if it will be beneficial to you as there’s a fee structure.
10) LinkedIn Advertising – Depending on your situation, you could take advantage of LinkedIn’s advertising service.
As it is with all other social engagement, you get what you put in. If you don’t stay active and participate consistently you will not get results from LinkedIn.
See original post on Steve Hughes’ geeklesstech.com