“The most important thing is that you must understand the company you are approaching. Then show them you can marry the organisation with your personal qualities.
“Most companies don’t care about anything except how the interviewee is going to improve the company itself. So tell them: Sell yourself as a package; present yourself as a business proposition. You are delivering a set of expectations related to your education, upbringing, attitude – your brand.
When you are looking for a job, you’re searching for an avenue to show The Ultimate You. Your main selling point should be to show how you will help the organisation reach its goals, while you are reaching your own.
“Also important is how you present yourself. Your appearance must mirror the image of the organisation. Reflect how the head of the organisation presents himself or herself. The CEO is the embodiment of its brand, and you cannot go wrong projecting a similarity. It doesn’t mean you must spend the kind of money that they do on clothing – it is more about attitude and capturing their brand.”
Brand expert and author