After a 22-year hiatus, baseball playoff fever hit Toronto (well, all of Canada for that matter), and it was contagious. I couldn’t watch, tweet or read enough about the Blue Jays (until Game 6 of course), but one story in the Toronto Star of October 8, caught my attention. In that story I discovered a seldom used strategy that job seekers, career changers, and entrepreneurs could emulate, and it came from a diehard Blue Jays fan, 81-year old Herm Dyck.
Sportswriter, Dave Feschuk, wrote how Dyck’s passion for baseball got him the best seats in the house in 1977, when Major League Baseball announced that Toronto was getting an expansion team.
Prior to that announcement, Dyck, a businessman at the time, had heard that beer industry executive, Don McDougall, wanted to move the San Francisco Giants to Toronto. He didn’t know McDougall, but he knew that he wanted the best seats in the house, so he contacted him. According to Feschuk, Dyck wrote a letter to McDougall congratulating him on wanting to bring the franchise to Toronto, and included the following line: “And by the way, this is my application for two tickets should a team materialize.”
The Giants’ move didn’t materialize, but Dyck kept his letters going. By 1977, when MLB announced that Toronto was going to get a franchise, Dyck was well known by McDougall. He had pestered him so much that McDougall called him one day and said, “Any man that’s as interested as you are, can have any two seats in the house.” He still has those two seats whenever the Blue Jays play at home games. That’s called ‘nurturing a relationship’.
Fast forward to a few years ago, when an 18-year-old high school student saw a sign in a plaza that a major pharmacy chain was going to open a store in her neighbourhood. She faxed her resume as the sign stated, but did not stop there.
She called the head office of the pharmacy to ask for additional information. She was given the name and contact information of the new owner whom she called. In the conversation she informed him that she lived within walking distance of the proposed pharmacy, that she had had some retail experience, and that she was looking forward to working with him.
Her resume was pulled from the pile and she was one of the first people to be interviewed and subsequently hired. Her proactive efforts got her a seat in the house. That’s called ‘brazen and proactive’.
While Tristan Walker, founder of Walker & Company Brands, is pretty well known in Silicon Valley now, that was not always the case. A Fast Company article reported that Walker “emailed Dennis Crowley, cofounder and CEO of Foursquare, eight times asking for a job. After Crowley half-seriously offered to meet him, Walker hopped on a flight to New York the next day and showed up at their offices, laptop in hand. Stunned, Crowley and cofounder Naveen Selvadurai challenged him to sign up 30 small businesses as Foursquare merchant partners within a month. He found 300 in a little over a week. After that, he was asked to become the company’s first director of business development.” That’s called persistence.
One does not have to be a business man like Herm Dyck, a brazen and proactive 18-year old high school student, or a self-starter like Tristan Walker, to get a seat in the house. It matters that you want something so badly that you will do anything (legal and within reason) to get it.
Some people, especially those conducting a job search, might say “Been there, done that”. Others might want to dismiss this approach because it sounds hard, or because someone tells them it’s futile. And, then there are those who will take the easy, docile route that most people take instead of going the extra mile. They upload their resumes to an inanimate applicant tracking system, then wait for someone to contact them. When that doesn’t happen they revert to questioning their capabilities, and start believing the naysayers who speak in absolutes: “You are wasting your time because it will NEVER work. It never worked for me, and it won’t for you.”
To get a seat in the house takes all the courage you can muster, a willingness to step out of your comfort zone, and a determination to let go of negative people. You have to surround yourself with ‘possibility thinkers’ who can encourage you when the going gets tough. And then, you have to be resolute and persistent, and eliminate the notion of giving up just because you hear “No”. Remember that ‘No’ is not final. It just means ‘not yet’.
Those are some of the strategies that will help you to get a seat in the house.
Are you ready for the challenge? If so, what can you start doing NOW that will take you closer to getting a seat in the house?