Stuck in a Career Rut? Allow us to point you in the "Wright" Career Direction

Warning! You Could Be Damaging Your Brand With This Resume


Want to distinguish your resume from every other resume on the recruiter’s desk? Yes, you can! And you don’t have to create one that looks like a patchwork quilt. This type of a resume is one where an individual copies phrases and sentences from other people’s career marketing documents (resume, cover letter, bio, LinkedIn Profile), and present them as their own.

This is a fairly common practice, and one that might start quite innocently. Someone might read a line or two from a resume, cover letter or LinkedIn Profile that sounds great, and feels it would fit snugly into their resume. The problem here though, is that this is no different from the many documented cases of high profile individuals who embellished their resumes with degrees, skills, experience and awards that they did not have.

One incident that comes to mind is the British-born chef who once had a successful cooking show on the cable channel Food Network. He cooked up a lie that he had been a chef at Buckingham Palace, and was even knighted by the Queen.

Some may argue that it’s a stretch to equate some of these famous lies with copying blocks of text or bits and pieces from other people’s job search documents and inserting them into a resume. But, you can bet if such a patchwork quilt resume lands on the desk of an eagle-eyed recruiter or hiring manager, one’s credibility could be called into question.


It is very easy to spot a patchwork quilt resume. The information is incoherent; statements are generic, and some phrases do not match the person’s level of experience or background. Actions like these only serve to damage one’s brand, and elicit accusations of copyright infringements, plagiarism, and ethics. The fact is, if you are not able to capture your uniqueness on paper (or online), then you are better off seeking professional assistance.


  • Your resume is a branding tool that tells YOUR story. It is authentic and compelling and showcases your value. This means, even if someone wakes you up in the middle of the night, you could easily and effortlessly articulate your accomplishments without fumbling. Why? Because you own those stories.
  • You are unique! There is no one else like you, with the same experience, accomplishments and work ethic. Your co-worker may have the same job description and may do the same work like you, but he or she is not your clone. Differentiate yourself.
  • Your aim is to create a resume that captures YOUR unique talents, accomplishments and experience. As much as you may be tempted to copy phrases, keywords and sentences from other people’s resumes because they sound good, it doesn’t help you in the long run. You are unique, and so should your resume.


  • Instead of copying your friend’s resume or searching the Internet for samples you can reproduce as your own, take a look at your job description and ask yourself these questions: “What have I done with all the responsibilities I was given? What is my legacy in that role? How has the company benefitted from my presence?”
  • Read each job description statement and apply the ‘so what?’ principle to each. If one of your responsibilities is to “monitor and analyze sales promotion results...” Ask yourself, “So what? What did I do? What happened? “What was the outcome?”
  • Review your performance appraisals and comments from your boss and your peers. What is consistent about those comments? Do they highlight your strengths? Also, look for nuggets of your contributions from projects you worked on, objectives met and targets exceeded.
  • Start building a resume that tells YOUR story. For years you have been accumulating education, training, and experience and depositing them into your skills bank. Now all you need to do is to tap into that bank, withdraw the experience and achievements that relate to the position you are targeting, and you are ready to craft a resume that’s uniquely yours. In doing so, make sure each statement addresses your value proposition, and answers the “Why should we hire you?” question.

In this highly-connected digital environment that we occupy, a patchwork quilt resume will not work. In fact, it does not speak to the real you, and will more likely give the impression you have a Dr. Jekyll and Mr. Hyde personality. You goal should be to craft a resume that reflects who you really are, and not one that could damage your brand.

Need professional assistance? Reach out to someone who can help you tell your unique story to make you stand out from your competitors.

It is 2016: Do You Know Where Your SMART Goals Are?

Mind map created on blackboard with colorful crumpled sticky notes and white chalk - setting personal goals in different areas of life (artistic, attitude, care

It is 2016! Do you know where your SMART goals are? Abraham Lincoln once said, “A goal properly set is halfway reached.”  Wise words indeed, but, how many people really set goals, even though they believe in the concept? Not too many. Goal … [Continue reading]

You Are the CEO of Your Career: Take Charge!

As the New Year looms, some people are rethinking their career strategy. Competition, layoffs and uncertainty are forcing them to assess themselves to see how they can take charge of their careers. A chief operating officer of a financial company … [Continue reading]

How to Make Sure You Get a Seat in the House

After a 22-year hiatus, baseball playoff fever hit Toronto (well, all of Canada for that matter), and it was contagious. I couldn’t watch, tweet or read enough about the Blue Jays (until Game 6 of course), but one story in the Toronto Star of October … [Continue reading]

STOP Scaring Recruiters With Your Bare Bones LinkedIn Profile

It’s not yet Halloween, but your LinkedIn Profile could be scaring away recruiters and potential contacts in obvious and not-so-obvious ways. Recruiters and hiring managers source LinkedIn all the time for great candidates. When they stumble on an … [Continue reading]

A Thank-Note…Happy Canadian Thanksgiving!

Happy Canadian Thanksgiving_DaisyWright

I don't usually send emails on weekends, but it's Thanksgiving Weekend here in Canada, and as I was pondering on the things I am grateful for, I felt the urge to send a thank-you note to my clients and supporters. (This was sent to each client this … [Continue reading]

Layoffs – Not all Doom and Gloom: 7 Tips to Cushion the Blow


As I listened to the message, the woman’s tone was one of panic and confusion. “I have just been laid off after 20 years at the same job. I received a severance package, but I am in my mid fifties and will need to continue working. I never took any … [Continue reading]

Thinking Your Way to the Top: 10 Ways to Think Through a Thought

Positive Thinking Mind Showing Optimism Or Belief

“The calming and healing power of a positive imagination is unleashed by constraining your focus.  Constraints drive creativity and force mindful thinking.” ~Marc Chernoff of Marc and Angel Hack Life  When an idea or a thought leaps into your mind, … [Continue reading]

Got Laid Off? So What?


This article is a guest post by Nathan Tanner, a member of LinkedIn's Acquisition team, and author of Not Your Parents' Workplace, Critical Lessons for Interns and Young Professionals. In the article, he offers insights into the lessons he learned … [Continue reading]

Do You Have the Key to Secure the Job?


Have you ever wanted to know the exact details of a job before you apply? If so, you may want to have a chat with Jon Chow, CEO of SecureTheJob.“A lot of people rely on job postings to learn about a job, but it takes much more than that”, said … [Continue reading]